show-rumors | Feb 10, 2020 |
Parachute, Michele Varian and more opening doors this season

Plenty of new showrooms, shops and galleries are cropping up this February. In our monthly roundup, all the expansions and openings to have on your radar.


Michael S. Smith’s Jasper showroom is relocating to the fifth floor of the Pacific Design Center’s blue building from its original Melrose Avenue location. The new showroom is 6,000 square feet. (8687 Melrose Avenue, West Hollywood)

Italian kitchen and bath brand Boffi has unveiled its renovated Los Angeles showroom, featuring the new Cove Kitchen by Zaha Hadid. The space holds the brand’s new designs that were introduced at Salone del Mobile 2019, outfitted to appear as residential as possible. (8775 Beverly Boulevard, West Hollywood)

British fabric company Holland & Sherry doubles the footprint of its San Francisco showroom. The new space also provides ample room to showcase the company’s new partnership with New York–based upholstery brand Dmitriy & Co. (135 Rhode Island Street, San Francisco)

Last year, Patrick Dragonette's eponymous brand, Dragonette Ltd., broke the news via Instagram that they would be relocating from the La Cienega Design Quater to the desert. Last month, the new 5,000-square-foot showroom opened its doors on El Paseo, offering the same fine vintage furnishings (and then some) that it did in Los Angeles. (73-710 El Paseo, Palm Desert)

Parachute, Michele Varian and more opening doors this season
The new Phillip Jeffries showroom at the Decoration & Design Building in New YorkCourtesy of Phillip Jeffries

new york

New Jersey–based wallcovering brand Phillip Jeffries has opened a flagship on the 11th floor of the Decoration & Design Building in New York. This 2,500-square-foot space features over 450 display boards; designers can interact with a sampling app and a sales team. (979 Third Avenue, Suite 1115, New York)

New York designer John Rosselli & Associates will expand and renovate its 18th floor showroom at the D&D Building. The brand also recently expanded to include Glant Textiles. (979 Third Avenue, Suite 1800, New York)

New York fabric retailer JAB Anstoetz recently completed a renovation of its showroom in the D&D Building, including a new lobby entrance. (979 Third Avenue, Suite 102, New York)

Megan Sommerville and Matt Ensner of design studio Materia have opened their first gallery in SoHo. The live-work space includes the brand’s furniture and lighting, as well as antiques, art and family heirlooms. (47 Howard Street, PH5, New York)

New York home goods retailer Michele Varian has opened a shop in Brooklyn following the closure of her SoHo location. New brands will be added to the shop’s array of jewelry, home goods, art and objets. The brand’s manufacturing studio is also located in Brooklyn. “It’s disappointing to me that it’s no longer sustainable to operate a design retail business in the neighborhood I live in,” Varian said in a press release. “But, the character of SoHo has changed radically since I opened my shop in 2001.” (400 Atlantic Avenue, Brooklyn)

Parachute, Michele Varian and more opening doors this season
Parachute's new Williamsburg showroomCourtesy of Parachute

Parachute has opened its second New York location, in Brooklyn’s Williamsburg neighborhood. Designed with moments in mind, the shop—which is the brand’s ninth—features a water installation with its bath products and other vignettes paired with pieces by local artists like Zackery Tyler. (113 North 6th Street, Brooklyn)

Hickory, North Carolina–based custom furniture designer Sherrill Furniture Companies has opened a debut showroom at 200 Lex. The 76-year-old company will offer its wide array of American-made furnishings on the eighth floor of the New York Design Center. (200 Lexington Avenue, Suite 808, New York)

north carolina

This spring, Moore & Giles will debut a new permanent showroom in High Point, North Carolina’s Market Square Tower building. The luxury leather brand hopes that the new location will serve as a resource to the interior design and furniture manufacturing communities. (305 West High Avenue, Suite 2060, High Point)


Currey & Company has renovated and expanded its showroom in Las Vegas in coordination with the Las Vegas Market. The newly designed space is now 9,300 square feet, which is 2,900 square feet larger than before; it has a kitchen and meeting space, and can accommodate events and more storage. The expansion also includes a new entrance. (475 S Grand Central Parkway, Suite 398, Las Vegas)


Austin-based home furnishings brand Four Hands is opening a flagship and renovating its headquarters with firm Michael Hsu Office of Architecture. The updated 35,100-square-foot HQ will include indoor and outdoor kitchens, a new fitness center and more community spaces. The showroom, attached to the HQ, will have lifted ceilings and large windows. (2090 Woodward Street, Austin)

Larchmont, New York–based lighting brand Sonneman has expanded its Dallas Market Center showroom by 3,000 square feet, or a third larger than before, in time for Lightovation, the design center’s largest trade show. The brand also introduced 180 new designs during the show, the most since it was founded in 2003. (2100 North Stemmons Freeway, 4804, Dallas)

Parachute, Michele Varian and more opening doors this season
The new Collini Milano 1937 flagship store in MilanCourtesy of Collini Milano 1937


Luxury Italian fashion brand Collini Milano 1937 will open its first flagship in Milan, a 1,100-square-foot, two-level shop designed by the company’s art director, Biagio Vinella. (Via Santo Spirito, 5, Milan)

Furniture designer Jallu Ebénistes has opened a namesake shop, Galerie Jallu, in Paris, featuring his furniture and bespoke pieces. (10 Rue Bonaparte, Paris)

Homepage image: Courtesy of Materia

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