ABC’s storied 125-year history is giving way to the next chapter: a consolidated, rug-centric, online-focused business. The brand’s leaders tell Warren Shoulberg about the thinking behind the current strategy.
For decades, the American giant has been a profitable (if prosaic) staple of the furnishings industry. Now, it’s launching a rebrand that aims to up its relatability, affordability and recognition among a younger consumer, reports Warren Shoulberg.
On the summer home show circuit, Warren Shoulberg reports that the mood was cautiously pessimistic due to inflated inventories, a mediocre back-to-school season and persistent consumer ambivalence about home spending.
In the latest development from the roller-coaster home market, furniture brand stock prices are on the upswing. Warren Shoulberg reports on what’s driving confidence in retailers including RH, Wayfair and Williams-Sonoma, among others.
What’s in a name? As Overstock relaunches itself as Bed Bath & Beyond, we’re about to find out. Warren Shoulberg catches up with the company’s CEO, Jonathan Johnson, about the brand’s big bet on home furnishings.