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partnership
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April 15, 2021
On its diamond anniversary, The Shade Store shines bright
A family-run business started in 1946, The Shade Store maintains a hands-on, personal approach all these years later, even as the company has grown exponentially. The brand’s leaders reflect on the journey, their mission today, and what lies ahead for the custom window treatment resource.
weekly feature
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April 14, 2021
Will the design industry ever embrace influencer culture?
Unlike the influencer-saturated fashion and beauty spheres, the influencer marketing model has been slow to take hold in the home industry, especially the high end. Here’s why—and when to expect that to change.
podcast
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April 14, 2021
How Eche Martinez turned a small project into a big break
On this episode of BOH’s new podcast, Trade Tales, San Francisco designer Eche Martinez tells host Kaitlin Petersen how he secured his first major project, and how it taught him to adjust his process to meet his clients where they are.
industry insider
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April 13, 2021
Why these 4 home brands are stepping into shoe design
Crossover in the fashion and home textiles world is hardly a new phenomenon, but fabric and passementerie brands are looking in a new direction for their latest collaborations—down.
digital disruptors
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April 12, 2021
West Elm is going all in on influencers
The home industry has been somewhat slow to embrace influencer marketing. If West Elm’s new ambassador program is any indication, that’s soon to change.
industry insider
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April 12, 2021
What’s next for NYCxDesign?
After a period of dramatic transition, NYCxDesign is looking ahead to its next chapter. Business of Home caught up with new executive director Elissa Black and program director Valerie Hoffman to hear about what’s on the horizon.
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