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50 States Project
50 states project
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September 6, 2024
How switching to hourly billing supercharged this South Dakota designer’s business
In this week’s installment of the 50 States Project, Sioux Falls, South Dakota–based designer Cassie Beech of Made With Grace + Grit tells us how she built a robust team of subcontractors rather than employees, why she looks for profit in her time billing rather than product sales, and why she’s not looking to build an empire—at least not yet.
50 states project
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August 30, 2024
Why this Oregon designer spent 18 months defining her ideal client
In this week’s installment of the 50 States Project, Portland-based designer Holly Freres of JHL Design tells us how creating a board of directors enhanced her business, how she’s finding success in a slowdown, and why she likes it when her staff pushes her out of her comfort zone.
50 states project
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August 23, 2024
Why this Rhode Island designer doesn’t mind adjusting her process for each client
In this week’s installment of the 50 States Project, Middletown, Rhode Island–based designer Patti Watson of Taste Design Inc. tells us why a serious investment in office real estate pays off, how building a robust product library can help develop client trust, and why flexibility with clients and collaborators is an essential part of her success.
50 states project
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August 16, 2024
How this Pennsylvania designer makes time tracking easy
In this week’s installment of the 50 States Project, Philadelphia-based designer Alexii Friedman tells us how she created a profitable firm without always charging a markup, why she doesn’t mind when clients shop on their own, and how she’s designing projects that elevate her hometown’s heritage without getting bogged down in history.
50 states project
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August 11, 2024
How this North Carolina designer completely eliminated emails with clients
In this week’s installment of the 50 States Project, Durham, North Carolina–based designer Heather Garrett tells us how she creates a high-trust, low-contact relationship with her clients, why she charges a single fixed fee for large-scale projects, and how she stays motivated to keep marketing her business even when she’s tempted to take a break.
50 states project
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August 4, 2024
Why this Oklahoma designer gives her team a sales commission
In this week’s installment of the 50 States Project, Oklahoma City–based designer Hannah Sutter tells us why she doesn’t want her firm locked into a certain aesthetic, why she still does all her own accounting, and how she motivates her team to bring in new clients.
50 states project
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July 27, 2024
Why this Ohio designer gives her clients a check at the end of a project
In this week’s installment of the 50 States Project, Cincinnati-based designer Julie Anne Baur of Winding Lane Interiors tells us why she implemented flat fees for design and project management, how she’s delegated most client communications to her team, and why she still carves out time for two-hour consultations.
50 states project
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July 14, 2024
What this Iowa designer says to clients when they try to shop her sources
In this week’s installment of the 50 States Project, Des Moines, Iowa–based designer Julie Lyle of Indie House tells us how she implemented a finder’s fee for contractors, what she tells clients who question her value and how she’s growing the design and retail arms of her business while scaling back on project management.
50 states project
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June 28, 2024
How this Kansas designer is finding ways to scale without being stuck behind a screen
In this week’s installment of the 50 States Project, Prairie Village, Kansas–based designer Sarah Chaffee of Weltner Interiors tells us about working on a method for doing smaller projects profitably, how she grows her business without sacrificing her home life and why she prioritizes portfolio photography far above social media posts.
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