50 States Project
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50 states project
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September 18, 2020
How this Oregon designer delegated so she could get back to design
In the 37th installment of the 50 States Project, BOH spoke with Portland, Oregon–based Jessica Helgerson about her criteria for choosing projects, balancing residential and commercial work, and why she doesn’t hide her politics on Instagram.
50 states project
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September 11, 2020
Why this Oklahoma designer has the hard client conversations early
In the 36th installment of the 50 States Project, BOH spoke with Tulsa, Oklahoma–based Bailey Austin Bird about the beauty of being a versatile designer, her ultraselective client-vetting process, and why she tracks every four-minute call.
50 states project
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September 7, 2020
How this Ohio designer relaunched her business after a five-year break
In the 35th installment of the 50 States Project, BOH spoke with Columbus, Ohio–based Julie Paulino about relaunching her business after a five-year pause, the challenges of networking as an introvert, and why she’s starting an online concept store.
50 states project
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August 30, 2020
How this North Dakota designer made the most of relationships with builders
In the 34th installment of the 50 States Project, BOH spoke with Fargo, North Dakota–based Lindsey Christie, who founded Lindsey Grace Interiors three years ago after moving back to her hometown and realizing that her dream job didn’t exist. She tells us about the importance of on-the-job learning, why e-design hasn’t taken off for her firm, and how she focuses on the value of saving time when she’s pitching her services to clients.
50 states project
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August 23, 2020
Why this North Carolina designer isn’t shy about putting family first
In the 33rd installment of the 50 States Project, BOH spoke with Charlotte, North Carolina–based Marie Cloud, who founded Indigo Pruitt Design Studio in 2017, about educating clients early and often, getting clients based on her shopping cart in HomeGoods, and the real conversations about race happening in the design industry.
50 states project
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August 9, 2020
Why this New Mexico designer is only taking on whole-home projects
In the 31st installment of the 50 States Project, BOH spoke with Santa Fe, New Mexico–based Chandler Prewitt about his new post-pandemic priorities, the importance of lining up trustworthy tradespeople and the nuances of the local aesthetic.
50 states project
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August 2, 2020
How Goldman Sachs convinced this New Jersey designer to change her firm’s name
In the 30th installment of the 50 States Project, BOH spoke with New Jersey–based designer Kesha Franklin about how a failed restaurant venture led to a successful design career, why she tells her clients that her renderings are just drafts, and how Goldman Sachs transformed her firm—name change and all.
50 states project
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July 24, 2020
How this New Hampshire designer found her ‘forever home’ niche
In the 29th installment of the 50 States Project, BOH spoke with New Hampshire–based designer Amy Mitchell, who founded Home Glow Design in 2016, about how she helps clients admit their design mistakes and understand that an investment in their home is an investment in themselves.
50 states project
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July 17, 2020
Why this Las Vegas designer keeps her books closed
In the 28th installment of the 50 States Project, BOH spoke with Brazilian-born, Las Vegas–based designer Fabiola Avelino about her lengthy contract, why she delegates everything but the design itself, and how she helps clients understand value.
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