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50 States Project
50 states project
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November 22, 2024
How making 5 connections a day transformed this New Mexico designer’s business
In this week’s installment of the 50 States Project, Santa Fe, New Mexico–based designer Melinda Browning tells us how an intense marketing outreach sprint paid off for her business, why she sources 80 percent custom furniture, and why her billing structure is flat-fee—with a twist.
50 states project
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November 15, 2024
The secret to these Tennessee designers’ 30-year partnership? Clearly defined roles
In this week’s installment of the 50 States Project, Nashville-based designers Roger Higgins and Ann Shipp of R. Higgins Interiors tell us how they divide and conquer the operational and creative aspects of the business, how they retain talent in a competitive market, and why their receiving warehouse has been a crucial ingredient for growth.
50 states project
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October 18, 2024
How this Vermont designer changed her billing model to smooth out cash flow
In this week’s installment of the 50 States Project, Waterbury, Vermont–based designer Brooke Michelsen tells us about the serendipitous circumstances that led to her founding her firm, why switching from hourly billing to a percentage-based model has given her more freedom, and how she guides her clients away from retail and toward custom local production.
50 states project
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October 4, 2024
Why this Washington designer lets clients guide her billing structure
In this week’s installment of the 50 States Project, Seattle-based designer Allison Lind tells us about her unique client discovery process, why she’ll never go back to photo shoots without a stylist, and why she prizes good vibes and a fresh challenge above a project’s earning potential.
50 states project
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September 20, 2024
Why this Utah designer made a surprising first hire
In this week’s installment of the 50 States Project, Salt Lake City–based designer Alex Adamson tells us how switching to hourly billing simplified her business, why it’s tough to nab an older home in her market, and why creative freedom has been worth every challenge of entrepreneurship.
50 states project
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September 6, 2024
How switching to hourly billing supercharged this South Dakota designer’s business
In this week’s installment of the 50 States Project, Sioux Falls, South Dakota–based designer Cassie Beech of Made With Grace + Grit tells us how she built a robust team of subcontractors rather than employees, why she looks for profit in her time billing rather than product sales, and why she’s not looking to build an empire—at least not yet.
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