50 States Project
50 states project
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November 20, 2022
Why this Utah designer prefers personality over perfection
In this week’s installment of the 50 States Project, Provo, Utah–based designer Meta Coleman tells us about her client pet peeve, how she avoids trend traps, and how consultations on The Expert have expanded her business.
50 states project
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November 13, 2022
Why this Texas designer rebranded her markup
In this week’s installment of the 50 States Project, Houston-based designer Sherrell Neal tells us how she went from forensic pathology to House Beautiful honoree, why she renamed her markup for better results, and why she’s not obsessed with growth.
50 states project
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November 6, 2022
Why this Nashville designer is focusing on systems, not growth
In this week’s installment of the 50 States Project, Nashville, Tennessee–based designer Jessica Stambaugh tells us how she started over in a new market after leaving New York, why a flat fee made her more creative (and profitable), and how taking on small projects helps her fight burnout.
50 states project
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October 16, 2022
How this Rhode Island designer started her business designing yachts
In this week’s installment of the 50 States Project, Newport, Rhode Island–based designer Ally Maloney tells us how she streamlined her client inquiry process, why her firm offers a project management service and how she’s fighting to expand practice rights in her state.
50 states project
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October 2, 2022
How these Oregon designers handle naysaying contractors and builders
In this week’s installment of the 50 States Project, Corvallis, Oregon–based designers Aymee Kuhlman and Molly Kidd of Light and Dwell tell us how they learned to divide and conquer to build a meaningful business, why they keep an execution designer on staff, and about their evolving vision for sustainability and product development.
50 states project
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September 25, 2022
Why this Oklahoma designer has separate teams for finishes and furnishings
In this week’s installment of the 50 States Project, Oklahoma City–based designer Kelsey McGregor of Kelsey Leigh Design Co. tells us how she stepped into a mindset that allowed her to charge her worth, how she empowers her team to develop their own aesthetic and why proper staff training is a painstaking but worthwhile investment.
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