50 States Project
50 states project
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May 21, 2023
Why this Maine designer thinks of her project timelines as school years
In this week’s installment of the 50 States Project, Yarmouth, Maine–based designer Leandra Fremont-Smith tells us why she wishes she had started hiring sooner, how being published in a national magazine transformed her career, and why prepping her clients for bad news is part of her process.
50 states project
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May 13, 2023
How learning to sell in a showroom shaped this Louisiana designer’s business
In this week’s installment of the 50 States Project, Covington, Louisiana–based designer Megan Evans tells us how she’s creating a close-knit team in a place without an established design community, how the current economy is affecting her project pipeline, and the clever way she offsets the cost of selecting finishes.
50 states project
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May 6, 2023
How this Kentucky designer found her niche in boutique hospitality
In this week’s installment of the 50 States Project, Louisville, Kentucky–based designer Amanda Jacobs tells us how she parlayed a restaurant design job into a full-time business; how she balances commercial and residential work; and why she likes her projects to have a beginning, middle and end.
50 states project
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April 29, 2023
Why this Kansas designer approaches billing like a contractor
In this week’s installment of the 50 States Project, Overland Park, Kansas–based designer Kara Kersten tells us how she learned to “depend on other people’s genius,” why she launched a new affordable consulting service, and how she became matter-of-fact about billing large amounts.
50 states project
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April 23, 2023
How peer reviews became integral to this Iowa designer’s work culture
In this week’s installment of the 50 States Project, Des Moines, Iowa–based designer Jessi Economos of JEID Studio tells us why she hates the word “decorator,” why her age isn’t an indication of her talent and how she got comfortable raising her hourly rate.
50 states project
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April 16, 2023
Why this Indiana designer is experimenting with a four-day workweek
In this week’s installment of the 50 States Project, Indianapolis-based designer Heidi Woodman of Haus Love Interiors tells us how she implemented a $1 million minimum, why she offers clients a choice between a flat fee and a revolving retainer, and why taking the wrong client isn’t worth any amount of money.
50 states project
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April 7, 2023
How this Italian designer in Illinois is reinventing her idea of the American dream
In this week’s installment of the 50 States Project, Glen Ellyn, Illinois–based designer Alessia Zanchi Loffredo tells us how she parlayed a childhood and an education in Rome into a successful American design career, how she spots the potential in even the most “hopeless” spaces, and why her idea of career success means staying small, flexible and low-stress.
50 states project
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March 25, 2023
How this Idaho design team broke into a male-dominated housing industry
In this week’s installment of the 50 States Project, Idaho Falls, Idaho–based designer Jacie Coleman of Juniper Interiors tells us about launching her firm after she and her co-founder weathered new builds without guidance, how they got people to warm up and take them seriously in a builder-driven design community, and how their rural location impacts their work.
50 states project
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March 19, 2023
Why this Hawaii designer’s clients don’t care about a big reveal
In this week’s installment of the 50 States Project, Honolulu-based designer Shaolin Low tells us why she’s eager to expand the home furnishings offerings on the island, how she’s planning to give back to her local community—and why she doesn’t think of herself as a creative.
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