50 States Project
50 states project
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November 28, 2021
​​How this Washington designer used SEO to grow her firm
In this week’s installment of the 50 States Project, Seattle-based designer Michelle Dirkse tells us about the purchasing strategy that keeps contractors on their A game, how a budget minimum transformed her business, and a photography strategy that helped her get published.
50 states project
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November 20, 2021
How one key question fuels this Virginia designer’s creative vision for clients
In this week’s installment of the 50 States Project, Chantilly, Virginia–based designer Sallie Lord of GreyHunt Interiors tells us about the pros and cons of 3D renderings, ​​how she learned to draw professional boundaries, and the one key question fuels her creative vision for clients.
50 states project
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November 13, 2021
Why this Vermont designer changed her business model to emphasize design
In this week’s installment of the 50 States Project, Waterbury, Vermont–based designer Teri Maher tells us about her path from hospitality to design, how her clients reacted when she raised her rates, and how a business coach is helping her grow her firm at her own pace.
50 states project
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November 7, 2021
How these Utah designers keep their staff happy in a competitive market
In this week’s installment of the 50 States Project, Utah–based designer Kirsten Krason tells us how she and House of Jade co-founder Erin Morgan started their business with friendship, how their e-design team complements their in-person services, and why they sometimes don’t meet their clients until installation day.
50 states project
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October 30, 2021
How a pricing matrix helps this Texas designer vet clients
In this week’s installment of the 50 States Project, Houston-based designer Benjamin Johnston tells us why he’s getting back into architecture after swearing off it for a decade, how teaching a college course helped him refine his own process, and why he sometimes craves the jewel-box quality of smaller projects.
50 states project
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October 24, 2021
Why this Tennessee designer stopped billing around milestones
In this week’s installment of the 50 States Project, Nashville, Tennessee–based Lori Paranjape tells us why she always does her big reveal in the evening, how she’s teaching her clients the true value of spending big on design, and why she never presents all of the details of a project to her clients.
50 states project
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October 17, 2021
Why this South Dakota designer stopped using social media
In this week’s installment of the 50 States Project, Sioux Falls, South Dakota–based designer Megan Peterson discusses keeping staff happy when business is booming, building client trust when projects are half-installed, and why she doesn’t spend time or money on marketing or professional photography.
50 states project
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October 10, 2021
Why this South Carolina designer takes an ‘old-school approach’ to client management
In this week’s installment of the 50 States Project, Charleston, South Carolina–based preservationist turned designer Olivia T.M. Brock tells us which quality she’s screening for when she meets prospective clients, why she doesn’t want to work with the client that wants to lacquer historic woodwork, and why she encourages them to spend big on a home’s restoration.
50 states project
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October 1, 2021
Why this Rhode Island designer just implemented a four-day workweek
In this week’s installment of the 50 States Project, North Kingstown, Rhode Island–based designer Janelle Blakely Photopoulos tells us how she turned a side hustle into a thriving design business, why she just hired her husband to help the company grow, and why she’s making the firm’s Summer Fridays a permanent fixture.
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