Legacy design brand F. Schumacher & Co. has acquired D2C paint startup Backdrop. Business of Home caught up with the minds behind the deal to find out why the unlikely pairing makes sense for both companies.
Even as drawn-out lead times continue to plague the home industry, not all brands are suffering. BOH checked in with leaders at companies that are capitalizing on the challenges of the moment to find success.
In 2014, the decline in retail led North Carolina ceramics brand Haand to pivot to hospitality. In 2020, the company was forced to change course again. Founders Chris Pence and Mark Warren explain how COVID revived their D2C strategy.
The newly launched Form Kitchens seeks to offer showroom-quality cabinetry at a fraction of the cost. BOH spoke to the company’s founder, Danny Soos, about his vision for the brand, the difficulties of building trust as an online-only retailer, and how he’s trying to court the trade.
In our weekly roundup, Herman Miller’s CEO grapples with politics in the office, the story behind Bed Bath & Beyond’s iconic marketing strategy, and more. Read on for these announcements and more that are crossing the BOH news desk this week.
In a first for the United States, direct-to-consumer sofa brand Sabai has launched a national buyback program. BOH caught up with Sabai founders Phantila Phataraprasit and Cailtin Ellen to discuss the initiative.