On the Beat
weekly feature
February 10, 2021
Licensing used to reign supreme for designers looking to work with brands. But today, a wave of micro-collaborations hitting the market are more about generating buzz than profits. BOH spoke with several designers who’ve pulled off micro-collabs about how small-scope strategic partnerships can make a big marketing splash.
December 8, 2020
Milwaukee designer Sharon Kevil is launching Forti Goods, a line of high-end furniture designed for storing cannabis stylishly and discreetly. Kevil tells BOH how rapidly changing cultural stigmas are impacting her brand strategy.
November 30, 2020
From self-tinting glass to thermostats with motion sensors, the latest the high-tech home of the future has arrived. We’ve got our finger on the pulse of the latest that connectivity has to offer.
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