Magazine
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July 14, 2021
How to help clients understand why they want what they want
“Clients don't know what they want.” It’s a cliche of the profession that’s half true. Clients generally know what they want, but rarely do they know why. Solving that particular puzzle is key to these two designers’ psychology-driven approaches.
magazine
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July 12, 2021
Are you asking your clients the right questions?
There’s no such thing as a stupid question—but there are ways to guide your early conversations with clients to elicit more meaningful results. We asked eight designers how they unpack a client’s needs, wants and wildest dreams.
magazine
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June 30, 2021
How to make your contract count
Your contract should be more than just a formality—it can also define your services and protect your business. Here’s how to maximize its impact so that there’s nothing but smooth sailing for the rest of the design process.
magazine
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June 2, 2021
Do you bring backups to a presentation?
Some designers love giving their clients multiple options, which allows them to feel like they’re participating in the process. Others feel that offering too many choices can overwhelm clients—or worse, lead them to question the whole design scheme. Communicating the atmosphere of a room without showing all your cards can be a tightrope walk. We asked four designers to let us in on how they manage this stage.
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