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Digital guru Rachel Mack explains social media marketing

magazine | February 11, 2019
Social media is a great way to gain momentum, but paying for amplification across so many social networks can be a complicated, expensive—and pointless, if your strategy isn’t sound. Enter digital guru Rachel Mack, the founder and CEO of Digital Matter, a digital marketing consultancy that empowers brands to drive sustainable growth through performance marketing. By Kaitlin Petersen

How these 6 retailers are building omnichannel brands

magazine | February 7, 2019
With so many customer touchpoints available today, developing consistent storytelling across many platforms—from bricks-and-mortar to print and digital—plays a key role in retail success. BOH talks to six brands about the nuances of navigating today’s omnichannel landscape. By Jessica Dailey

How to design a storefront that's memorable—and Instagrammable

magazine | January 25, 2019
Designers are being asked to transform the standard storefront into a special, memorable, and often Instagrammable experience. Thinking about taking on a retail project of your own? We checked in with designers who have been there, done that, to weigh in on everything from product curation to sensory stimulation—and how to help brands inspire shoppers to spend. By Kathryn O'Shea-Evans

How do you know if VC is right for your business?

magazine | January 18, 2019
We caught up with Charlie O’Donnell—the founder of Brooklyn Bridge Ventures and one of designer and entrepreneur Nicole Gibbons’s backers in her direct-to-consumer paint company, Clare—to find out what he wishes more founders knew about venture capital.  By Robyn Smith

The Judd Foundation's furniture is the design world's best-kept secret

magazine | December 28, 2018
After the artist Donald Judd’s death in 1994, his children assumed responsibility for the Judd Foundation, established in the artist's will to preserve his artworks and the spaces where he had lived and worked in Manhattan and Marfa, Texas. Now, more than two decades later, they have created tools to help consumers rediscover Judd’s furniture too—still in production after all these years, and long one of the best-kept secrets of the design world. By Kaitlin Petersen
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