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January 22, 2020
How an unconventional marketing decision kept Havenly in the game
For Lee Mayer, who co-founded Denver-based e-design platform Havenly with her sister Emily Motayed in 2014, operating her startup far from Silicon Valley has offered her a different perspective. Instead of falling prey to groupthink, the self- described contrarian made a marketing move that was nearly unheard of at the time: not spending a dime on new customer acquisition.
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January 15, 2020
How a coffee bar transformed ALT for Living’s showroom model
Six years after launching ALT for Living to represent boutique to-the-trade brands in 2008, Analisse Taft-Gersten opened a new showroom with a unique twist: a coffee bar. Here’s how her hybrid retail model came together—and created a positive feedback loop for her business.
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January 8, 2020
How Jean Lin is nurturing the next generation of independent makers
Five years ago, Jean Lin opened Colony, a gallery for independent American makers that currently represents 13 furniture, lighting, textile and object designers. Now, she has created a new initiative to discover and exhibit up-and-coming talent—and help them establish sustainable business, manufacturing and marketing practices.
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November 21, 2019
On the clock: How to design a thoroughly modern workplace
The way we work is evolving at breakneck speed. From female-focused amenities to new kinds of seating that allow workers to switch from lounging to perfect posture without a hitch, designers are rising to the challenge of creating offices that fit today’s needs.
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November 18, 2019
At sea: How to cash in on the latest trends in luxury yachting
Tastes on the open seas are shifting to favor minimalist decor over the ornate, interest in sustainability is slowly growing, and designers report that yacht owners are adding more bells and whistles to their floating residences than in their real homes.
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