Magazine

How the early days with a new client can yield teachable moments

magazine | May 2, 2019
While that first meeting with a new client can feel like a nerve-racking audition, it’s also potentially the start of a fruitful, long-term partnership—one that allows designers to take the lead as mentors, instructing on everything from expectations and process to style, price and quality. What’s the best way to educate clients? BOH talked to top designers to find out. By Kathryn O'Shea-Evans

Top educators talk about what to expect from the industry’s next generation

magazine | April 25, 2019
The design challenges of the 21st century manifest themselves starkly in the halls of design schools, where Generation Z is coming of age. In wide-ranging conversations with deans and department leaders of top institutions across the country, we sought insights on the salient issues of the day. By Kaitlin Petersen

12 star design students you’ll want to hire

magazine | April 11, 2019
Design students from across the country threw their hats in the ring for top honors at the fourth-annual ASID Student Portfolio Competition, which pits design schools’ top talents against one another for the chance to win a scholarship and a place in the national spotlight. By Robyn Smith

The showroom is dead. Long live the experience center

show-rumors | April 4, 2019
Pity the executives of luxury appliance brands: In 2019, it’s not enough to have a great product anymore. Beautiful ads, hooky marketing? Everyone has that. And it’s certainly not enough to open a regular showroom—you need an experience center. By Fred Nicolaus

Expert’s toolbox: Cheryl Durst on what it takes to succeed as a designer today

magazine | March 29, 2019
Today, the spaces designers create are expected to do more than ever before. Offices are at the core of how we connect and where we spend the majority of our waking hours; hospitality spaces are not limited to a delicious meal or a comfortable night’s stay; and retail stores have become engaging, immersive environments. Cheryl Durst unpacks what it takes to succeed as a designer today—including all the skills that aren’t taught at design school. By Cheryl Durst, as told to Robyn Smith
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