“Clients don't know what they want.” It’s a cliche of the profession that’s half true. Clients generally know what they want, but rarely do they know why. Solving that particular puzzle is key to these two designers’ psychology-driven approaches.
There’s no such thing as a stupid question—but there are ways to guide your early conversations with clients to elicit more meaningful results. We asked eight designers how they unpack a client’s needs, wants and wildest dreams.
Your contract should be more than just a formality—it can also define your services and protect your business. Here’s how to maximize its impact so that there’s nothing but smooth sailing for the rest of the design process.
Understanding what makes your clients tick is just as essential as having a firm grasp on their likes and dislikes. Can personality tests like the Enneagram system help designers improve their business?
A growing number of designers are weaving social justice, mission-driven work and philanthropic endeavors into their firm’s DNA. Here’s how to make giving back (and maybe even changing the world) a building block of your own business.
Some designers love giving their clients multiple options, which allows them to feel like they’re participating in the process. Others feel that offering too many choices can overwhelm clients—or worse, lead them to question the whole design scheme. Communicating the atmosphere of a room without showing all your cards can be a tightrope walk. We asked four designers to let us in on how they manage this stage.