For Pamela Brown Forman, offering a unique blend of design services was always essential, but communicating that mix to potential clients presented a unique challenge. After working with a branding consultant, the message became clearer—and her firm enjoyed a fresh look befitting a new phase of growth.
When she launched a luxury staging service in 2020, Pamela Brown Forman’s design business already had a robust following for its full-service interior design and whole-home renovation work. Her goal with the new offering was to create a journey for home sellers, who could use her Needham, Massachusetts–based firm PBF Homes to stage their property, then secure its services again to renovate and design their next space once the first home was sold. There was just one problem with the formula: Potential clients had to understand the full breadth of the company’s offerings in order to opt in. “Because we have this three-pronged business, we wanted to sharpen our brand story and make sure it was clear what all we do,” she says.
BOH subscribers and BOH Insiders.