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Caroline Bourque
magazine
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December 18, 2024
A year off of social media? This designer tried it (and you can too)
Keyanna Bowen took a one-year social media hiatus to rediscover the joys of living in the present. In the process, the interior designer and photographer gained a newfound appreciation for building her business on her own terms—she was offline, but decidedly in control. Here, she explains how you can do it too.
podcast
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December 18, 2024
Jenna Gross on the showhouse that helped solidify her brand
On this episode of the Trade Tales podcast, Jenna Gross shares how she offers a design approach centered on a full embrace of color, and why she’s now readying her business to welcome an influx of clients who understand her brand.
magazine
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December 12, 2024
How a brand refresh clarified this designer’s value proposition
For Pamela Brown Forman, offering a unique blend of design services was always essential, but communicating that mix to potential clients presented a unique challenge. After working with a branding consultant, the message became clearer—and her firm enjoyed a fresh look befitting a new phase of growth.
social media
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December 11, 2024
How developing a niche can set you apart on social media
Content creator Lexi Poer shares how a focus on multigenerational living has helped her develop a deeper connection with her online community—while setting her apart from the rest of the design pack.
podcast
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December 6, 2024
How Mandy Cheng mastered the client education process
On this episode of the Trade Tales podcast, Cheng shares the best methods for decoding a client’s taste, and the client education document that transformed the way she vets potential new projects.
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