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Boh spring 2025 1 cover
Spring 2025 | Issue 35

Announcing that you’re hiring on social media and waiting for résumés to roll in doesn’t cut it anymore. We dive deep into how to discover the employees who will truly transform your firm, which interview questions will get you the answers you need, how to set new hires up for success once they arrive—and how to grow in tandem with your evolving team. 

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Features
8 questions that will change the way you interview new hires
Interviewing job candidates is a lot easier when you’re armed with the right questions. These clever queries will save you time and energy—and help you find the best person for the job.
BY Haley Chouinard
The discovery that transformed Noz Nozawa’s hiring strategy
When she needed to make a new hire, the Bay Area designer tapped a recruiter to unlock a deeper well of talent than she could have accessed on her own.
BY Kaitlin Petersen
What’s the right approach to HR for a small firm? Dennese Guadeloupe Rojas thinks she’d found it
Hiring an external HR consultant allowed the Maryland designer to stop worrying about employee policies, benefits and labor regulations—and let a specialist do the heavy lifting.
BY Kaitlin Petersen
How Andrea Schumacher overcame a challenging team dynamic to get everyone in the right seats
After a conflict over mission tanked morale at her firm, the designer tapped an internal team member to oversee the staff’s growth and development.
BY Kaitlin Petersen
Performance reviews are an opportunity. Here’s how to maximize their ROI
Review season doesn’t have to be a dreaded annual headache for employers. These tried-and-tested strategies make the process easier and more effective—and rewarding for all.
BY Fred Nicolaus
8 ways to fairly assess whether a new hire is up to snuff
Not every new hire is a keeper. Here’s how to take a clear-eyed approach to assessing the latest additions to your team—and when to cut your losses.
BY Fred Nicolaus
3 designers on the surprising ways their jobs changed as their businesses grew
Growing a firm requires growing as a leader—letting go of what no longer works and adopting new mindsets and processes that better serve your business. Here’s how to embrace your changing role as your company evolves.
BY Hannah Hickok
Design Dispatch
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Traditional block prints get a fresh treatment from this artisan studio
Swati Bansal’s textile designs for Soil to Studio are a love letter to simpler times and traditional techniques.
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The brilliant pattern wrapping strategy to borrow from Peter Dunham
Forget color drenching—the Los Angeles designer uses a fresh approach to pattern to transform a long-ignored pair of rooms into a destination.
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8 artisans making one-of-a-kind wonders to add to your sourcing list
The latest wave of collectible designs showcase the singular nature of their craft.
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The one vintage item that has transformed Alfredo Paredes’s projects
The designer breaks down his love for vintage lighting in the pages of his new book.
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Are engineered materials underrated? These designers disagree
Do you prefer natural or engineered materials in your projects? Two Los Angeles designers duke it out over the best way to specify surfaces.
The Handbook
Is your press plan up to date? Here’s what it should look like in 2025
Top editors, publicists and design professionals share what it takes to place a project in a magazine today—and how to tap into burgeoning digital media opportunities that can boost your firm’s profile.
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