Magazine

Boh spring 2026 cover
Spring 2026 | Issue 39

Today’s industry leaders are finding strength in  well-structured operations, smart partnerships and a strategic reassessment of the status quo. Ready to take your design business to the next level? In this issue, we’ve rounded up the best advice to kick-start your climb.

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Features
Remote work? Return to office? These principals are choosing both
The pandemic made working from home the new norm; however, for designers and architects it was anything but business as usual. Four firm leaders tell us how new policies have encouraged collaboration and personal connection in novel ways that are still paying off.
BY Jennifer Fernandez
These couples run a design firm together. What can they teach us about partnership?
Take a peek at the inner workings of many a design firm, and you might be surprised to find a married couple at the helm. Ever wondered if your spouse might be the perfect counterpart in your business? To better understand how these partnerships thrive, we asked five duos to share how they make it work. Even if joining forces with a significant other is the last thing on your mind, these stories highlight a challenge everyone can  relate to: how to collaborate closely with anyone and get along.
BY Fred Nicolaus
Should you hire from within or look elsewhere?
Hiring additional staff becomes more complicated the higher up the ladder you go. Do you reward loyalty and hard work by promoting from within, or will your firm profit from bringing in someone with a fresh perspective and new skill set? The risks and rewards of both approaches can help firms determine the right path forward.
BY Fred Nicolaus
These principals figured out how to hand off their firm. Should you?
A solid succession plan is the first step to building a generation-spanning design firm. Whether you’re elevating existing employees or hiring additional help, here’s how to carve out a company culture for the long haul.
BY Jennifer Fernandez
8 lessons for designers navigating a growing team
Have complicated feelings about staffing up? You’re not alone. Design firm leaders get honest about how to move through the inevitable growing pains of expansion.
BY Kelsey Mulvey
Design Dispatch
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This lighting designer’s latest collection is in full bloom
Felicia Hwang’s designs for Hwang Bishop are a love song to diverse cultures and traditional handicrafts.
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Ariel Okin’s tricks for building palettes, layering rugs, and more
For one of the dwellings on her friend’s historic Hudson Valley property, Ariel Okin married her exacting eye with a collected-over-time approach.
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21 pieces that prove pastels don’t have to be precious
The season’s most swoonworthy designs come in a rainbow of pretty hues.
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How this Bay Area designer gets clients excited about custom millwork
Clara Jung explains why no project is complete without some custom millwork—and how she creates winning storage solutions that help clients understand the value.
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Should you charge for your first client meeting?
Are consultation fees an important first step to qualify leads, or do they keep your ideal client at arm’s length? Two designers make their case.
The Handbook
Social media is evolving. Here’s what designers need to know
Making your mark on social media can be daunting, especially when it feels like the rules to success are constantly being rewritten. To make sense of it all, we asked industry experts to decode what’s working now.
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