Business of Home

Fall 2017 | Issue 5

Technology is finally able to address one of the biggest stumbling blocks faced by every furniture salesperson on the planet: the customer’s inability to imagine how a piece of furniture will look at home. In this issue, we spotlight how augmented reality and 3-D-embracing innovators are creative bellwethers for tech’s impact on interiors, the rise of design podcasts, and how consumers are transacting with taps, not just clicks.

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Features

Another Dimension

Augmented reality and 3-D-embracing innovators Hutch and Modsy are creative bellwethers for tech’s impact on interiors.

BY Dennis Scully

Sound Check

Podcasts used to be niche territory for subcultures and devotees looking to get their fix, but the masses have finally caught up. The design industry is len...

BY Mieke ten Have

Community Builders

Two new interior design platforms, Ivymark and Fuigo reach beyond simple business support. IvyMark co-founders Lee Rotenberg and Alexandra Schinasi ...

BY Jorge Arango

Insta-Gratification

Has the industry’s favorite social media outlet become its newest sales channel? The design industry is hot for Instagram, not simply because of its blis...

BY Arianne Nardo

Departments

Feed Faves

Scroll through the season’s notable design moments. @tonybaratta An expert reproduction by Kayel Guy De Angelis for an original client of Michael Taylor...

The Scoop: Top Stories of the Season

The juiciest bites from the Editor at Large news desk include departures (and arrivals) at ELLE DECOR, Amazon’s emerging design initiatives and a major merg...

Show-Rumors

Autumn welcomes a bounty of new shops, showrooms and expansions. Miami Moises Esquenazi Moises Esquenazi’s concept shop Waowig Studio give...

Get Woke

These mattresses are the new status symbol. There has been a shift in consciousness about sleep recently—perhaps triggered by Arianna Huffington’s now i...

Shine On: Lacquered Walls

Brian Patrick Flynn and Drew McGukin get into the gloss. Brian Patrick Flynn and Drew McGukin Brian Patrick Flynn, Flynnsideout I personally ...

Q&A: What was your best (or worst) customer service experience in the design industry?

Dan Rak Squeaky Wheel “I recently had an issue with an extremely high-maintenance client who was experiencing ‘squeaks’ from a custom sectional ...

Customer Service Tips from Jody Seivert

Designers can end up in sticky customer service situations with their manufacturers and clients if they don’t know how to best address unpleasant issues tha...

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