A coding mistake during an online sale cost ceramics brand East Fork $66,000. Then a funny thing happened: customers wrote in, volunteering to give the money back. BOH takes a look at how the company’s open-hearted approach to marketing has built trust among its fans.
In the third installment of the 50 States Project, BOH spoke with Phoenix, Arizona–based Jaimee Rose about designing for a Southwestern climate, putting clients first, and how intention-setting helps her firm achieve its goals each year.
In our weekly digest, Home Depot to move decor into its stores, a lively interview with Brooklyn artist and tastemaker Mohammed Fayaz, and more. Read on for the announcements crossing the BOH news desk this week.
Last January, Chairish made a splash by acquiring online trade marketplace Dering Hall. A year later, the company is folding both Dering Hall and its own high-end sister site DECASO into its brand. The biggest consequence of the shift? Fully transactional shopping and visible price tags across the board—including vintage dealers and trade brands that used the site for lead generation rather than sales.
For Lee Mayer, who co-founded Denver-based e-design platform Havenly with her sister Emily Motayed in 2014, operating her startup far from Silicon Valley has offered her a different perspective. Instead of falling prey to groupthink, the self- described contrarian made a marketing move that was nearly unheard of at the time: not spending a dime on new customer acquisition.
Six years after launching ALT for Living to represent boutique to-the-trade brands in 2008, Analisse Taft-Gersten opened a new showroom with a unique twist: a coffee bar. Here’s how her hybrid retail model came together—and created a positive feedback loop for her business.