About Us

Business of Home is the daily media of record for the home industry and the voice of authority for interior design professionals. For more than a decade, BOH has been delivering essential news and analysis to a loyal national and international subscriber base of interior designers and industry professionals.  

As the first publication to serve this community, BOH remains the leading publication for top-notch industry reporting and analysis, and the centralized hub of product news, job openings, industry events, and educational workshops.

Our Team

  • Julia noran johnston
    Julia Noran Johnston
    President
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    Kaitlin Petersen
    Editor in Chief
  • Still
    Fred Nicolaus
    Managing Editor
  • Haley chouinard
    Haley Chouinard
    Associate Editor
  • Marina felix
    Marina Felix
    Editorial Assistant
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    Hannah Hickok
    Articles Editor
  • Billy fisher
    Billy Fisher
    Home Furnishings Director
    bfisher@businessofhome.com
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    Kim Trepanier
    Marketing Manager
    ktrepanier@businessofhome.com
  • Sam cuello
    Samantha Snowden Cuello
    Special Projects Director
    scuello@businessofhome.com
  • Rb boh
    Robyn Boehler
    Art Director
  • Opbqycq
    Drew Kariolic
    Backend Engineer
  • Sophie donelson
    Sophie Donelson
    Contributor
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Adam Courrier
Camera Operations
Julia noran johnston
Julia Noran Johnston
President
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@julianoran
Julia Noran Johnston founded Business of Home in 2009, and has made it the go-to source for insight and analysis on business trends for interior design professionals and anyone working in the home industry. She has covered home and interior design for nearly 20 years, starting out at magazines Architectural Digest and then Veranda. She is on the Board of Directors for the Decorative Furnishings Association (DFA), and is a member of the Design Leadership Network and the Decorators Club. She lives New York City with her husband and two children. 
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Kaitlin Petersen
Editor in Chief
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@knpetersen
Kaitlin Petersen is the editor in chief of Business of Home and author of the site’s 50 States Project, a weekly series that chronicles the unique challenges of running a design firm through interviews with interior designers state by state. She has been writing about style and design for a decade, and her work has appeared in Elle Decor, House Beautiful, Metropolitan Home and Veranda, as well as Chicago, Texas Monthly, Time Out New York, and the international editions of Vanity Fair and Vogue.
Still
Fred Nicolaus
Managing Editor
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@frednicolaus
Fred Nicolaus has been covering the world of interior design and high-end home renovation for over a decade as managing editor of industry guidebook The Franklin Report. As a freelance writer, his work has appeared in House Beautiful and Elle Decor. In a past life, Fred was a songwriter and musician—he toured internationally, released several albums, and his songs have been featured in film and television, including Gossip Girl, Blue Valentine, Man Seeking Woman and Wanderlust. He lives in Brooklyn with his wife and daughter. 
Haley chouinard
Haley Chouinard
Associate Editor
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@haleychouinard
Haley has written for Galerie, House Beautiful, Previously.TV, Bustle, Rolling Stone, and The Post & Courier. She graduated with a master’s degree in arts journalism from the S.I. Newhouse School of Public Communications at Syracuse University and holds a bachelors degree from the University of West Florida.
Marina felix
Marina Felix
Editorial Assistant
Marina holds a degree in art and architectural history from Harvard, where she also explored creative writing, woodworking, and design. Before finding herself at Business of Home, Marina interned with Monocle, PRIOR, and contemporary sculptor Petah Coyne—each was an experience that lent a hand in her deep appreciation for thoughtful spaces (and the conversations that tend to fill them). 
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Hannah Hickok
Articles Editor
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@hannahhickcok
Currently living in Paris, Hannah was most recently deputy editor of the women's lifestyle sites StyleCaster and SheKnows, and has worked in print at Hearst magazines, covering everything from fashion and beauty to health and relationships. Her work has been published by Glamour, Refinery29, Marie Claire, Redbook, and ELLE. 
Billy fisher
Billy Fisher
Home Furnishings Director
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@bafiv
Billy received his undergraduate degree in history at Hampden-Sydney College before earning his MBA at Wake Forest University. He began his career working in finance in Virginia, but a lifelong love for all things related to interiors saw him following his passions to Business of Home. In his spare time he enjoys collecting collections and trying to find space in his New York apartment for those collections.
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Kim Trepanier
Marketing Manager
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@katrepanier
A graduate of Boston College, Kim joined the sales team at Veranda magazine in 2010 and immediately fell in love with the beautiful world of home furnishings. She then shifted to the product side, first with Maya Romanoff in the D&D Building, and then to Fort Street Studio where she served as Showroom & Marketing Associate. A native of Greenwich, CT, she currently lives in New York City with her husband. 
Sam cuello
Samantha Snowden Cuello
Special Projects Director
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@sam_sno
Samantha Snowden Cuello got her start at Business of Home (then Editor at Large) as a writer from 2012-2015. She went on to work at  The Shade Store, where she was trade marketing director for the last four years. She rejoined BOH, this time as leading sales and marketing efforts. She has a degree in journalism and is currently pursuing a masters in marketing.  
Rb boh
Robyn Boehler
Art Director
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@robynboehler
With a background including New York Magazine and WWD, Robyn is an art director extraordinaire. A Los Angeles-area native, she earned her BFA in Fine Arts, Visual Communication, from the Art Institute of Chicago and now resides in Brooklyn.
Opbqycq
Drew Kariolic
Backend Engineer
Drew Kariolic is a professional web developer since 2011, using a combination of Rails, React, jQuery, and Javascript to deliver polished end products. He lives in Brooklyn and has a passion for 3D art and design, including technologies such as VR and 3D Printing.
Sophie donelson
Sophie Donelson
Contributor
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@sophiedow
Most recently, Sophie was editor in chief of House Beautiful, where she inspired a new generation of design lovers to embrace color and happiness at home. She published bestseller Style Secrets: What Every Room Needs, presented keynote talks at dozens of consumer and industry forums such as the Washington Winter Show and Russia’s premier professional women’s conference, led creative and brand direction for digital media and retail startups including C. Wonder, Rockets of Awesome, Curbed, and Business of Home and uncovered emerging trends and design talent as an editor at Elle Decor and Martha Stewart’s Blueprint, and writer for the Wall Street Journal, New York, Elle and others.
Gaia squarci
Gaia Squarci
Photographer
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Kevin Lau
Photographer

Columnists

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    Dennis Scully
    Market Watch
  • Img 1960
    Warren Shoulberg
    Retail Watch
  • Sean low headshot mailjet
    Sean Low
    Business Advice
Dennis on carlyle 1244
Dennis Scully
Market Watch
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@dennisscully
Dennis Scully is the host of the weekly BOH podcast, where he explores the changes and challenges facing the interior design community through interviews with industry thought leaders, entrepreneurs and creatives. He was previously a business development consultant for major trade brands, and has held sales and marketing roles at Domino, Waterworks and most recently Castel. In his Market Watch columns, Scully explores the ins and outs of the home industry’s publicly traded businesses. He is also the host of the Dialogues on Design series for the New York School of Interior Design.
Img 1960
Warren Shoulberg
Retail Watch
As a former editor in chief for several leading business-to-business publications for the home furnishings industry and now a media contributor and consultant in the business, he has chronicled the good, the bad and the ugly of home furnishings and the retailers who sell them in a career spanning four decades. His award winning commentaries elicit both praise and complaints. He welcomes them both equally. He has guest lectured at the Columbia University Graduate School of Business and been honored by the International Furnishings and Design Association and the Fashion Institute of Technology. He has been cited by the Wall Street Journal, the New York Times, the Washington Post, CNN and other media as an expert in the field. 
Sean low headshot mailjet
Sean Low
Business Advice
Sean Low is the the go-to business coach for interior designers. His clients have included Nate Berkus, Sawyer Berson, Vicente Wolf, Barry Dixon, Kevin Isbell and McGrath II. Low earned his law degree from the University of Pennsylvania, and as founder-president of The Business of Being Creative, he has long consulted for design businesses. In his Business Advice column for EAL, he answers designers’ most pressing questions. Have a dilemma? Shoot us an email—and don’t worry, we will keep your details anonymous.