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About Us

Business of Home is the home industry’s leading business media brand, delivering essential news, analysis and insights to interior designers and industry professionals.

Established in 2009 by shelter magazine alum Julia Noran Johnston, Business of Home is an independent news organization founded on the belief that the design trade deserves high-quality journalism. Since then, it has become the daily media of record for the entrepreneurs, executives and creatives who work in the $4 trillion home sector.

Today, Business of Home’s editorial initiatives include a robust daily news site, daily and weekly newsletters, the quarterly print magazine BOH, two podcasts that explore the challenges facing the industry, and biannual guides to the industry trade show High Point Market. In addition, the company offers a broad range of business resources, including the industry’s largest job board and events calendar, a hub for product debuts, a series of bimonthly business workshops, a directory of industry experts and skilled trades, photography and video production services, and a membership community offering exclusive access to experts, editors and events.

Business of Home also hosts an annual conference, Future of Home, which fosters forward-thinking conversation among industry leaders, innovators and entrepreneurs about the forces of change sweeping the design world.

Our Team

Julia Noran Johnston

Founder/President
Kaitlin Petersen

Editor in Chief
Fred Nicolaus

Executive Editor
Haley Chouinard

Managing Editor
Hannah Hickok

Articles Editor
Caroline Biggs

Market Editor
Caroline Bourque

Assistant Editor
Dennis Scully

BOH Podcast Host
Warren Shoulberg

Retail Watch Podcast Host
Drew Kariolic

Full Stack Developer
Danlly Domingo

Contributing Art Director
Siobhán McGowan

Brand Studio Writer
Kim Trepanier

Associate Publisher

ktrepanier@businessofhome.com
Billy Fisher

Home Furnishings Director

bfisher@businessofhome.com
Amy Keiser

Account Director

akeiser@businessofhome.com
Millie Massa

Advertising Coordinator

mmassa@businessofhome.com

Julia Noran Johnston

Founder/President

@julianoran

Julia Noran Johnston founded Business of Home in 2009, and has made it the go-to source for insight and analysis on business trends for interior design professionals and anyone working in the home industry. She has covered home and interior design for nearly 20 years, starting out at magazines Architectural Digest and then Veranda. She is on the Board of Directors for the Sustainable Furnishings Council and the Decorative Furnishings Association (DFA), and is a member of the Design Leadership Network and the Decorators Club. She lives New York City with her husband and two children.

Kaitlin Petersen

Editor in Chief

@knpetersen

Kaitlin Petersen is the editor in chief of Business of Home. She is also the author of the site’s 50 States Project, a weekly series that chronicles the unique challenges of running a design firm through interviews with interior designers state by state, and host of the podcast Trade Tales. Kaitlin has been writing about style and design for a decade, and her work has appeared in Elle Decor, House Beautiful, Metropolitan Home and Veranda, as well as Chicago, Texas Monthly, Time Out New York, and the international editions of Vanity Fair and Vogue.

Fred Nicolaus

Executive Editor

@frednicolaus

Fred Nicolaus has been covering the world of interior design and high-end home renovation for over a decade as managing editor of industry guidebook The Franklin Report. As a freelance writer, his work has appeared in House Beautiful and Elle Decor. In a past life, Fred was a songwriter and musician—he toured internationally, released several albums, and his songs have been featured in film and television, including Gossip Girl, Blue Valentine, Man Seeking Woman and Wanderlust. He lives in Brooklyn with his wife and daughter.

Haley Chouinard

Managing Editor

@haleychouinard

Haley has written for Galerie, House Beautiful, Previously.TV, Bustle, Rolling Stone, and The Post & Courier. She graduated with a master’s degree in arts journalism from the S.I. Newhouse School of Public Communications at Syracuse University and holds a bachelors degree from the University of West Florida.

Hannah Hickok

Articles Editor

@hannahhickcok

Currently living in Paris, Hannah was most recently deputy editor of the women's lifestyle sites StyleCaster and SheKnows, and has worked in print at Hearst magazines, covering everything from fashion and beauty to health and relationships. Her work has been published by Glamour, Refinery29, Marie Claire, Redbook, and ELLE.

Caroline Biggs

Market Editor

Caroline Biggs has been writing about art, fashion, interiors, and design for nearly a decade. She was the Chief Writer at Domino magazine, and her work has appeared in The New York Times, Architectural Digest, Apartment Therapy, Refinery29, Martha Stewart Living, Wirecutter, and more. A maximalist at heart, she believes that every object should have some sort of function in a home—even if it’s just to be beautiful and interesting.

Caroline Bourque

Assistant Editor

Caroline earned her degree in English from University of Pittsburgh, where she pursued a path in journalism and served as managing editor of the independent student newspaper. Prior to joining the team at Business of Home, she interned for titles like 5280 Magazine, Pittsburgh Magazine, and Pittsburgh’s NPR station, writing primarily about news, arts and culture.

Lizzy Reisinger

Editorial Intern

Originally from St. Louis, Missouri, Lizzy is currently studying Journalism and Spanish at the University of Southern California, and will spend the summer as BOH's ASME intern. Her professional interests are focused on broadcast news and magazine production. She spends her my free time baking, reading and listening to reggaeton.

Dennis Scully

BOH Podcast Host

@dennisscully

Dennis Scully is the host of The Business of Home Podcast, where he explores the changes and challenges facing the interior design community through interviews with industry thought leaders, entrepreneurs and creatives. He was previously a business development consultant for major trade brands, and has held sales and marketing roles at Domino, Waterworks and most recently Castel. He is also the host of the Dialogues on Design series for the New York School of Interior Design.

Warren Shoulberg

Retail Watch Podcast Host

As a former editor in chief for several leading business-to-business publications for the home furnishings industry and now a media contributor and consultant in the business, he has chronicled the good, the bad and the ugly of home furnishings and the retailers who sell them in a career spanning four decades. His award winning commentaries elicit both praise and complaints. He welcomes them both equally. He has guest lectured at the Columbia University Graduate School of Business and been honored by the International Furnishings and Design Association and the Fashion Institute of Technology. He has been cited by the Wall Street Journal, the New York Times, the Washington Post, CNN and other media as an expert in the field.

Drew Kariolic

Full Stack Developer

Drew Kariolic is a professional web developer since 2011, using a combination of Rails, React, jQuery, and Javascript to deliver polished end products. He lives in Brooklyn and has a passion for 3D art and design, including technologies such as VR and 3D Printing.

Danlly Domingo

Contributing Art Director

Danlly has worked in design and art director roles for Architectural Digest, Galerie magazine, Bloomingdale's Home, Moda Operandi, De Gournay, Timo Weiland, and others. He has a passion for architecture, design, fashion, politics, and Boston terriers. Now bicoastal, he was raised in Los Angeles and graduated from NYU's Tisch School of the Arts.

Robyn Boehler

Art Director

@robynboehler

With a background including New York Magazine and WWD, Robyn is an art director extraordinaire. A Los Angeles-area native, she earned her BFA in Fine Arts, Visual Communication, from the Art Institute of Chicago and now resides in Brooklyn.

Siobhán McGowan

Brand Studio Writer

Siobhán McGowan is a writer and editor specializing in interiors, popular culture and contemporary art. Her features and profiles have appeared in Classic Home, Country Style, Country Home, Nylon and Teen Vogue magazines, among others; she has also coauthored various lifestyle titles for HarperCollins, Scholastic and Workman publishers. Her editorial clientele includes Elle Decor, Delish, Good Housekeeping, House Beautiful, InStyle, Metropolitan Home and Veranda. While intrigued by the beach aesthetic of the West Coast, she's currently based in brownstone Brooklyn, where she lives with many inappropriate shoes.

Kim Trepanier

Associate Publisher

ktrepanier@businessofhome.com

A graduate of Boston College, Kim joined the sales team at Veranda magazine in 2010 and immediately fell in love with the beautiful world of home furnishings. She then shifted to the product side, first with Maya Romanoff in the D&D Building, and then to Fort Street Studio where she served as Showroom & Marketing Associate, before joining Business of Home in 2018. A native of Greenwich, CT, she currently lives in New York City with her husband.

Billy Fisher

Home Furnishings Director

@bafiv

bfisher@businessofhome.com

Billy received his undergraduate degree in history at Hampden-Sydney College before earning his MBA at Wake Forest University. He began his career working in finance in Virginia, but a lifelong love for all things related to interiors saw him following his passions to Business of Home. In his spare time he enjoys collecting collections and trying to find space in his New York apartment for those collections.

Samantha Snowden Cuello

Special Projects Director

@sam_sno_cuello

scuello@businessofhome.com

Samantha Snowden Cuello got her start at Business of Home (then Editor at Large) as a writer from 2012-2015. She went on to work at The Shade Store, where she was trade marketing director for the last four years. She rejoined BOH, this time as leading sales and marketing efforts. She has a degree in journalism and a masters in marketing.

Amy Keiser

Account Director

@amy_keiser

akeiser@businessofhome.com

Amy began her career working with the sales team at Condé Nast before moving over to the fashion bible, WWD. There, she spent six successful years growing the brand's non-endemic business as an Account Executive. She received her degree in Communications with an emphasis on Media Studies from Fairfield University. In her spare time you can find her spending time with family in Connecticut, dining out in the West Village, or on the beach in Montauk.

Millie Massa

Advertising Coordinator

mmassa@businessofhome.com

After working in marketing, sales and event planning for the Penn Club of New York and membership director of the Athletic and Swim Club, Millie found her way to the design world. She started as the marketing and sales coordinator for the D&D Building and later became national marketing manager for the Cohen Design Centers. She stepped out of the corporate world for a few years to raise her young kids and launch an underground bakery, before joining BOH's marketing and sales team in 2021. She currently resides on Long Island with her husband and three children.

Gaia Squarci

Photographer

Kevin Lau

Photographer

Columnists

Sean Low

Business Advice
Kaitlin Menza

Shop Talk and How I Got This Project
Marina Felix

Contributor
Sophie Donelson

Contributor

Sean Low

Business Advice

Sean Low is the the go-to business coach for interior designers. His clients have included Nate Berkus, Sawyer Berson, Vicente Wolf, Barry Dixon, Kevin Isbell and McGrath II. Low earned his law degree from the University of Pennsylvania, and as founder-president of The Business of Being Creative, he has long consulted for design businesses. In his Business Advice column for BOH, he answers designers’ most pressing questions. Have a dilemma? Shoot us an email—and don’t worry, we will keep your details anonymous.

Kaitlin Menza

Shop Talk and How I Got This Project

Kaitlin Menza is a magazine writer and contributing editor at House Beautiful. She's also written for the New York Times, the Guardian, Vogue, Esquire, Marie Claire, Time, New York, Cosmopolitan, and many others.

Marina Felix

Contributor

Marina holds a degree in art and architectural history from Harvard, where she also explored creative writing, woodworking, and design. Before finding herself at Business of Home, Marina interned with Monocle, PRIOR, and contemporary sculptor Petah Coyne—each was an experience that lent a hand in her deep appreciation for thoughtful spaces (and the conversations that tend to fill them).

Sophie Donelson

Contributor

@sophiedow

Most recently, Sophie was editor in chief of House Beautiful, where she inspired a new generation of design lovers to embrace color and happiness at home. She published bestseller Style Secrets: What Every Room Needs, presented keynote talks at dozens of consumer and industry forums such as the Washington Winter Show and Russia’s premier professional women’s conference, led creative and brand direction for digital media and retail startups including C. Wonder, Rockets of Awesome, Curbed, and Business of Home and uncovered emerging trends and design talent as an editor at Elle Decor and Martha Stewart’s Blueprint, and writer for the Wall Street Journal, New York, Elle and others.

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