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About Us

Business of Home is the home industry’s leading business media brand, delivering essential news, analysis and insights to interior designers and industry professionals.

Established in 2009 by shelter magazine alum Julia Noran Johnston, Business of Home is an independent news organization founded on the belief that the design trade deserves high-quality journalism. Since then, it has become the daily media of record for the entrepreneurs, executives and creatives who work in the $4 trillion home sector.

Today, Business of Home’s editorial initiatives include a robust daily news site, daily and weekly newsletters, the quarterly print magazine BOH, two podcasts that explore the challenges facing the industry, and biannual guides to the industry trade show High Point Market. In addition, the company offers a broad range of business resources, including the industry’s largest job board and events calendar, a hub for product debuts, a series of bimonthly business workshops, a directory of industry experts and skilled trades, photography and video production services, and a membership community offering exclusive access to experts, editors and events.

Business of Home also hosts an annual conference, Future of Home, which fosters forward-thinking conversation among industry leaders, innovators and entrepreneurs about the forces of change sweeping the design world.

Our Team

Julia Noran Johnston

Founder/President
Kaitlin Petersen

Editor in Chief
Fred Nicolaus

Executive Editor
Haley Chouinard

Managing Editor
Caroline Biggs

Market Editor
Hannah Hickok

Articles Editor
Caroline Bourque

Assistant Editor
Aidan Taylor

Editorial Assistant
Dennis Scully

Podcast Host
Siobhán McGowan

Brand Studio Writer
Kim Trepanier

Business Director

ktrepanier@businessofhome.com
Billy Fisher

Home Furnishings Director

bfisher@businessofhome.com
Emmanuel Vera

Senior Client Partner

evera@businessofhome.com
Kaili Ward

Advertising Coordinator

kward@businessofhome.com
Kate Jerde Cole

Events Manager
Drew Kariolic

Full Stack Developer
Danlly Domingo

Art Director

Julia Noran Johnston

Founder/President

@julianoran

Julia Noran Johnston founded Business of Home in 2009, and has made it the go-to source for insight and analysis on business trends for interior design professionals and anyone working in the home industry. She has covered home and interior design for nearly 20 years, starting out at magazines Architectural Digest and then Veranda. She is on the Board of Directors for the Sustainable Furnishings Council and the Decorative Furnishings Association (DFA), and is a member of the Design Leadership Network and the Decorators Club. She lives New York City with her husband and two children.

Kaitlin Petersen

Editor in Chief

@knpetersen

Kaitlin Petersen is the editor in chief of Business of Home. She is also the author of the site’s 50 States Project, a weekly series that chronicles the unique challenges of running a design firm through interviews with interior designers state by state, and host of the podcast Trade Tales. Kaitlin has been writing about style and design for a decade, and her work has appeared in Elle Decor, House Beautiful, Metropolitan Home and Veranda, as well as Chicago, Texas Monthly, Time Out New York, and the international editions of Vanity Fair and Vogue.

Fred Nicolaus

Executive Editor

@frednicolaus

Fred Nicolaus has been covering the world of interior design and high-end home renovation for over a decade. In addition to Business of Home, his work has appeared in The Franklin Report, House Beautiful and Elle Decor. In a past life, Fred was a songwriter and musician—he toured internationally, released several albums, and his songs have been featured in film and television, including Gossip Girl, Blue Valentine, Man Seeking Woman and Wanderlust. He lives in Brooklyn with his wife and children.

Haley Chouinard

Managing Editor

@haleychouinard

Haley has written for Galerie, House Beautiful, Previously.TV, Bustle, Rolling Stone, and The Post & Courier. She graduated with a master’s degree in arts journalism from the S.I. Newhouse School of Public Communications at Syracuse University and holds a bachelor’s degree from the University of West Florida.

Caroline Biggs

Market Editor

Caroline Biggs has been writing about art, fashion, interiors, and design for nearly a decade. She was the Chief Writer at Domino magazine, and her work has appeared in The New York Times, Architectural Digest, Apartment Therapy, Refinery29, Martha Stewart Living, Wirecutter, and more. A maximalist at heart, she believes that every object should have some sort of function in a home—even if it’s just to be beautiful and interesting.

Hannah Hickok

Articles Editor

@hannahhickcok

Currently living in Paris, Hannah was most recently deputy editor of the women's lifestyle sites StyleCaster and SheKnows, and has worked in print at Hearst magazines, covering everything from fashion and beauty to health and relationships. Her work has been published by Glamour, Refinery29, Marie Claire, Redbook, and ELLE.

Caroline Bourque

Assistant Editor

Caroline earned her degree in English from University of Pittsburgh, where she pursued a path in journalism and served as managing editor of the independent student newspaper. Prior to joining the team at Business of Home, she interned for titles like 5280 Magazine, Pittsburgh Magazine, and Pittsburgh’s NPR station, writing primarily about news, arts and culture.

Aidan Taylor

Editorial Assistant

Aidan earned his bachelor’s degree in journalism and anthropology from New York University. Prior to joining the team at Business of Home, he interned for Modern Luxury Media and Fortune magazine. A native of St. Louis, MO, he now resides in New York City.

Lizzy Reisinger

Editorial Assistant

Lizzy earned her undergraduate degree in Journalism and Spanish from the University of Southern California. She directed, produced and anchored for the school’s nightly television broadcast Annenberg TV News and wrote for Annenberg Media’s Spanish-language desk Dímelo. She spends her free time listening to reggaeton, baking and hosting dinner parties for her friends and family.

Catie Pusateri

Editorial Intern

Catie Pusateri is a rising senior at Kent State University pursuing a bachelor’s degree in journalism. She is the editor in chief of Kent State’s fashion magazine, A Magazine, and is currently an editorial intern at Business of Home through the American Society of Magazine Editors (ASME) internship program.

Dennis Scully

Podcast Host

@dennisscully

Dennis Scully is the host of The Business of Home Podcast, where he explores the changes and challenges facing the interior design community through interviews with industry thought leaders, entrepreneurs and creatives. He was previously a business development consultant for major trade brands, and has held sales and marketing roles at Domino, Waterworks and most recently Castel. He is also the host of the Dialogues on Design series for the New York School of Interior Design.

Siobhán McGowan

Brand Studio Writer

Siobhán McGowan is a writer and editor specializing in interiors, popular culture and contemporary art. Her features and profiles have appeared in Classic Home, Country Style, Country Home, Nylon and Teen Vogue magazines, among others; she has also coauthored various lifestyle titles for HarperCollins, Scholastic and Workman publishers. Her editorial clientele includes Elle Decor, Delish, Good Housekeeping, House Beautiful, InStyle, Metropolitan Home and Veranda. While intrigued by the beach aesthetic of the West Coast, she's currently based in brownstone Brooklyn, where she lives with many inappropriate shoes.

Kim Trepanier

Business Director

ktrepanier@businessofhome.com

A graduate of Boston College, Kim joined the sales team at Veranda magazine in 2010 and immediately fell in love with the beautiful world of home furnishings. She then shifted to the product side, first with Maya Romanoff in the D&D Building, and then to Fort Street Studio where she served as Showroom & Marketing Associate, before joining Business of Home in 2018. A native of Greenwich, CT, she currently lives in New York City with her husband.

Molly Jackson

Marketing and Membership Director

mjackson@businessofhome.com

Molly began her career in fashion, first in production for a boutique brand, and most recently for WWD on their events and marketing team. With an equal enjoyment of fashion and all things interior design, the transition to Business of Home was a no-brainer. Molly recently moved to Southport, CT, with her husband and bernedoodle, Neville. She takes great pleasure in curating her home and bringing her personal style to life.

Billy Fisher

Home Furnishings Director

@bafiv

bfisher@businessofhome.com

Billy received his undergraduate degree in history at Hampden-Sydney College before earning his MBA at Wake Forest University. He began his career working in finance in Virginia, but a lifelong love for all things related to interiors saw him following his passions to Business of Home. In his spare time he enjoys collecting collections and trying to find space in his New York apartment for those collections.

Emmanuel Vera

Senior Client Partner

evera@businessofhome.com

Emmanuel “Manny” Vera began his career on agency side of media, planning and buying. He later joined The New York Times, where he worked for seven years in advertising sales across categories including home and real estate, as well as in B2B subscriptions sales. Prior to joining Business of Home, he was the client lead for media analytics and marketing measurement solutions for several top global clients at Nielsen. He holds a Bachelor’s Degree in Communications and Business Administration from St. John’s University and resides with his wife in New York City. He enjoys reading, writing, sports, volunteering and just spending time with family, friends and anyone with a great sense of humor.

Kaili Ward

Advertising Coordinator

kward@businessofhome.com

Kaili earned her undergraduate and master’s degrees in journalism from the Missouri School of Journalism. There, she served as a multimedia journalist for the local NBC affiliate station and a digital strategist at a full-service agency. Before joining Business of Home, Kaili interned at the agency Sharp Think, where she worked with global accounts in the home and design industry.

Kate Jerde Cole

Events Manager

Kate Jerde has spent her career in the design world as an editor at Architectural Digest, a PR coordinator at Perkins + Will, director of marketing at the D&D Building, and a few stints at BOH, first as marketing and sales director, and now running business workshops, field trips and other events. She currently lives in Glen Ridge, NJ with her husband and two daughters, and spends her afternoons coaching girls lacrosse.

Drew Kariolic

Full Stack Developer

Drew Kariolic is a professional web developer since 2011, using a combination of Rails, React, jQuery, and Javascript to deliver polished end products. He lives in Brooklyn and has a passion for 3D art and design, including technologies such as VR and 3D Printing.

Danlly Domingo

Art Director

Danlly has worked in design and art director roles for Architectural Digest, Galerie magazine, Bloomingdale's Home, Moda Operandi, De Gournay, Timo Weiland, and others. He has a passion for architecture, design, fashion, politics, and Boston terriers. Now bicoastal, he was raised in Los Angeles and graduated from NYU's Tisch School of the Arts.

Gaia Squarci

Photographer

Kevin Lau

Photographer

Columnists

Sean Low

Business Advice
Warren Shoulberg

Retail Watch
Laura Fenton

Sustainability
Kaitlin Menza

Shop Talk
Gail Doby

Business Blueprint

Sean Low

Business Advice

Sean Low is the the go-to business coach for interior designers. His clients have included Nate Berkus, Sawyer Berson, Vicente Wolf, Barry Dixon, Kevin Isbell and McGrath II. Low earned his law degree from the University of Pennsylvania, and as founder-president of The Business of Being Creative, he has long consulted for design businesses. In his Business Advice column for BOH, he answers designers’ most pressing questions. Have a dilemma? Shoot us an email—and don’t worry, we will keep your details anonymous.

Warren Shoulberg

Retail Watch

As a former editor in chief for several leading business-to-business publications for the home furnishings industry and now a media contributor and consultant in the business, he has chronicled the good, the bad and the ugly of home furnishings and the retailers who sell them in a career spanning four decades. His award winning commentaries elicit both praise and complaints. He welcomes them both equally. He has guest lectured at the Columbia University Graduate School of Business and been honored by the International Furnishings and Design Association and the Fashion Institute of Technology. He has been cited by the Wall Street Journal, the New York Times, the Washington Post, CNN and other media as an expert in the field.

Laura Fenton

Sustainability

Laura Fenton is a writer with a special interest in the intersection between homes and sustainability. Laura is the author of the Living Small Substack and two interior design books, The Little Book of Living Small and The Bunk Bed Book. Having written about home and design for nearly 20 years, Laura’s work has appeared in many outlets, including Better Homes & Gardens, House Beautiful, Real Simple, and The Washington Post, as well as online publications and regional design magazines.

Kaitlin Menza

Shop Talk

Kaitlin Menza is a magazine writer and contributing editor at House Beautiful. She has also written for the New York Times, the Guardian, Vogue, Esquire, Marie Claire, Time, New York, Cosmopolitan, and many others. In Shop Talk, she interviews owners of home furnishings stores across the country to hear about their hard-won lessons and challenges, big and small, to find out what they see for the future of small industry businesses like theirs.

Gail Doby

Business Blueprint

Gail Doby is co-founder of Pearl Collective (formerly Gail Doby Coaching & Consulting), an interior design business consultancy that helps designers, architects and other creatives increase their profitability. Doby ran her own design firm in Denver for nearly 20 years and has a degree in finance and banking. Since 2008, she has been helping designers scale their businesses profitably and reach financial freedom. As a coach, mentor and business transformation specialist, she shares innovative ways to overcome the roadblocks, challenges and detours creative entrepreneurs face. She is also the bestselling author of Business Breakthrough: Your Creative Value Blueprint to Get Paid What You’re Worth. Her goal is to empower design industry clients to differentiate themselves, drive measurable results, achieve business projections, and create personal satisfaction through game-changing strategies and business practices.

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