trade tales podcast
podcast
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February 1, 2023
How Studio Heimat went from a twosome to a team
Eva Bradley and Alicia Cheung Lichtenstein quickly fell into a synchronous two-person design process after founding their San Francisco firm, Studio Heimat. To kick off the third season of Trade Tales, they explain their biggest business pivot: When it came time to grow the firm, they were hit with the realization that they would have to learn to work separately.
podcast
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December 21, 2022
Rachel Halvorson on why community beats competition
On this episode of Trade Tales, Rachel Halvorson discusses her journey launching a design career amid the toughest days of the recession and explains how she structured her firm to keep the focus on creative and client-facing work.
podcast
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December 7, 2022
Why leveling up means longevity for Delia Kenza
On the latest episode of Trade Tales, Delia Kenza describes the chance encounter that instantly raised her profile in the design industry, and how she came to take ownership over her firm and its future.
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October 26, 2022
Shaun Crha on shifting from ‘me’ to ‘we’
On the latest episode of Trade Tales, Los Angeles–based designer Shaun Crha shares how confronting burnout—not once, but twice—pushed him to upend his firm’s operations and opt for a more sustainable way of doing business.
podcast
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September 28, 2022
How Amy Sklar’s firm went from hobby to profit-turner
On the latest episode of Trade Tales, Amy Sklar shares how the dual process of revamping her fee systems and overcoming a client communication hurdle allowed her to finally start charging what her services are worth.
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