Business of Home News

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December 6, 2024

How Mandy Cheng mastered the client education process

On this episode of the Trade Tales podcast, Cheng shares the best methods for decoding a client’s taste, and the client education document that transformed the way she vets potential new projects.

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November 20, 2024

Hannah Oravec on inviting new creative energy into her firm

On this episode of the Trade Tales podcast, the founder of Massachusetts-based Lawless Design shares how she’s protecting her values while embracing growth—and the shift in leadership that comes with it.

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November 6, 2024

Jean Liu’s trick for measuring a client’s commitment

On this episode of the Trade Tales podcast, Jean Liu shares the importance a retainer plays in gauging a client’s level of commitment.

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October 23, 2024

How Josh Greene lets clients into the creative process (while avoiding decision fatigue)

On this episode of the Trade Tales podcast, Josh Greene talks about the fee structure he has implemented to better align with how the design industry operates today, and shares the best strategies for bringing clients into the decision-making process without inviting overwhelm.

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October 9, 2024

Swati Goorha on storytelling, systems and putting profitability first

On this episode of the Trade Tales podcast, Swati Goorha shares how she’s using narrative marketing for everything from project flow to getting clients on board with a design concept.

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September 25, 2024

Considering a sabbatical? Chloe Redmond Warner did it—and shares how you can too

On this episode of the Trade Tales podcast, the principal of Oakland, California–based Redmond Aldrich Design shares how the time away gave her the clarity she needed to change how she worked.

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September 11, 2024

Leann Conquer on why there is always more than one way to build a budget

On this episode of the Trade Tales podcast, Chroma co-founder Leann Conquer shares why she sees her design studio’s entire discovery phase as a test run—and a sales process—before the job truly commences.

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August 28, 2024

Why passion is a priority in Anissa Zajac’s hiring process

On this episode of the Trade Tales podcast, Indianapolis-based designer Anissa Zajac of House Seven Design shares the community-building power of investing in a storefront, how she has implemented new systems to make hiring easier, and why she’s letting her rates communicate her firm’s value.

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August 14, 2024

Jim Dove on why designers need to know how to sell themselves

On this episode of the Trade Tales podcast, Jim Dove shares how he established a new headquarters for his kitchen design firm in Palm Beach.

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July 31, 2024

How Kate Marker found clarity with her fee structure

On this episode of the Trade Tales podcast, Kate Marker shares how she turned her firm into a three-part enterprise, complete with residential design services, vacation rentals and an e-commerce shop.

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