How do you orient a company toward sustainability goals when our economy is built around profitability? Business of Home spoke to sustainability leaders at four brands—Williams-Sonoma, Room & Board, Humanscale and Material Bank—to hear their stories, successes and challenges.
In recent months, a fresh crop of home brands have launched campaigns on crowdfunded investment platforms like Republic. BOH dives into the new form of fundraising and explores its growing popularity.
Elaborate, expensive home staging has become de rigueur for high-end real estate sales. BOH spoke with top stagers in New York and Los Angeles to uncover the dynamics of a buzzy corner of the design industry.
Tools like Google Lens allow users to wave a smartphone at a product and quickly discover what it is (and, potentially, how much it costs). BOH explores where the tech is now, where it’s headed, and what it means for the design industry.
For years, the cohort of Americans born between 1997 and 2012 was a formless mass of young people. But as the first digitally native generation comes of age, they’ve taken shape quickly, minting celebrities, slang, music, fashion—and, of course, distinct preferences in decorative accessories and quality home furnishings.
The rigorous certification, which judges a company’s ethical and environmental practices, is on the rise. Five home brands from across a range of categories discuss their journey to secure the designation.
We may be in a fertile period for rebrands, but the act of rebranding has never been harder. Is your brand due for a tune-up of its own? Here’s what you need to know.