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September 9, 2020
Virtual design services may have sprung up out of necessity, but with increased sales numbers, conversion rates and consumer intel, home industry execs explain how the programs have proven their worth beyond a COVID stopgap.
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August 19, 2020
It’s hard to think of a decorator more associated with “traditional” than Sister Parish. But in recent conversations with Parish’s granddaughter and great-granddaughter about the family brand, the topics were decidedly 21st century: Instagram Live, e-commerce, and even transparent pricing.
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August 5, 2020
On TikTok, it’s easy to go viral fast. But the app also skews young and can prove difficult to convert viewers into clients. Here’s how interior designers are leveraging the 60-second video platform now.
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July 29, 2020
As cooking has become the new national pastime, it has created a boom for direct-to-consumer cookware brands like Great Jones and Caraway. BOH caught up with their founders to discuss their growth spurts and why the current craze is more than a passing fad.
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July 15, 2020
This year, event organizers have been faced with limited options: postpone, cancel or go digital. We spoke with the people behind San Francisco Design Week, NeoCon, Field + Supply and Nantucket by Design to find out how they transformed their events into online experiences.
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July 8, 2020
Kenyan-born, Virginia-based furniture designer Jomo Tariku applied his skills as a data scientist to objectively evaluate the furniture industry’s racial landscape. The findings were grim.
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