Weekly Feature
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May 4, 2022
Home brands are hiring sustainability leaders. Here’s how they think
How do you orient a company toward sustainability goals when our economy is built around profitability? Business of Home spoke to sustainability leaders at four brands—Williams-Sonoma, Room & Board, Humanscale and Material Bank—to hear their stories, successes and challenges.
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April 13, 2022
Can crowdfunding change the game for home brands?
In recent months, a fresh crop of home brands have launched campaigns on crowdfunded investment platforms like Republic. BOH dives into the new form of fundraising and explores its growing popularity.
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March 30, 2022
Visual search is getting crazy good. Should designers worry?
Tools like Google Lens allow users to wave a smartphone at a product and quickly discover what it is (and, potentially, how much it costs). BOH explores where the tech is now, where it’s headed, and what it means for the design industry.
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March 2, 2022
Gen Z is here. Should the design industry care?
For years, the cohort of Americans born between 1997 and 2012 was a formless mass of young people. But as the first digitally native generation comes of age, they’ve taken shape quickly, minting celebrities, slang, music, fashion—and, of course, distinct preferences in decorative accessories and quality home furnishings.
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February 23, 2022
The B Corp movement is gaining traction in the home industry
The rigorous certification, which judges a company’s ethical and environmental practices, is on the rise. Five home brands from across a range of categories discuss their journey to secure the designation.
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January 12, 2022
Everyone is rebranding right now. Should you?
We may be in a fertile period for rebrands, but the act of rebranding has never been harder. Is your brand due for a tune-up of its own? Here’s what you need to know.
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