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September 18, 2019
Is your new favorite magazine published by a brand?
A rising number of companies in the home industry are publishing branded magazines as an authentic marketing move. BOH consulted with some of the brands producing these glossies to find out what drives their strategy.
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September 11, 2019
Data is king as the DFA looks ahead
Data is the future, whether we like it or not. How that translates to the beautiful, touchable business of interior design is a question that often divides the room. The Decorative Furnishings Association has made it clear they aren’t waiting around for an answer.
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August 28, 2019
Voutsa gets serious
Since art-world defector George Venson founded his wallpaper and fabric studio, Voutsa, in 2013, the brand has grown by leaps and bounds. BOH chatted with Venson about how a small brand with a strong voice has thrived in an era of conglomerates.
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August 20, 2019
What’s going on with Homepolish?
By outward appearances, it’s business as usual at Homepolish. Behind the scenes, the company is in the thick of a tumultuous period: Since late June, the majority of employees have been on unpaid leave, the company has vacated its 12,000-square-foot office, and business is being slow-walked. We talked to founder and CEO Noa Santos, as well as former and current employees, to find out what went wrong—and what’s next.
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August 7, 2019
After an acquisition, Design Milk starts a new chapter
More than a decade ago, Jaime Derringer launched Design Milk as an elevated independent design blog. After turning down many an offer, Derringer finally sold the brand to Ahalife in February, marking the start of Design Milk's next chapter and new e-commerce strategy.
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July 31, 2019
Is Kyle Bunting the canary in the coal mine for multiline showrooms?
After nearly two decades of strong sales partnerships, Kyle Bunting, founder of his eponymous Austin, Texas–based decorative hide rug brand, severed all showroom ties. Here’s why he fervently believes in selling direct-to-consumer—and that other makers should follow suit.
weekly feature
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July 17, 2019
The new rules of marble
In 2019, the market for natural stone looks different than it did 20 years ago, with engineered options gaining ground and client expectations shifting. Business of Home spoke to designers and distributors to discover what’s shaping the world of marble today.
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