At first glance, Saltwolf looks like any number of digitally native furniture companies that have launched over the past decade. But instead of targeting consumers, Saltwolf is selling to the trade only.
Designer Laurence Carr has built her career around a focus on wellness and sustainability. Business of Home chatted with her about her process, how she gets clients to buy in, and how she’s pivoting to digital in the midst of the pandemic.
While much of the country is still facing shutdowns, other parts are getting back to business. With that comes the opening of two Southern showhouses whose designers and organizers are trying to see the upside of opening in an unprecedented time.
As states begin to lift shutdown orders, design centers and showrooms are faced with the challenge of how to reopen safely. But with wildly varying regulations and attitudes across the country, the new normal for businesses may take many different forms.
In an effort to find out how to hook a new project in the midst of a pandemic, Business of Home spoke to five designers who have landed new business since the crisis began. Each situation was a little different, but one thing was universal: the feeling of relief.
The coronavirus is the latest factor complicating the multiline showroom model. BOH checks in with business owners about how they’ve fared since shutting their doors and how they plan to navigate the challenges ahead. (Hint: With a healthy dose of optimism.)