Unlike the influencer-saturated fashion and beauty spheres, the influencer marketing model has been slow to take hold in the home industry, especially the high end. Here’s why—and when to expect that to change.
Even as drawn-out lead times continue to plague the home industry, not all brands are suffering. BOH checked in with leaders at companies that are capitalizing on the challenges of the moment to find success.
Live selling is an old concept that’s taking off in new ways in the digital era. BOH checked in with workplace furniture brand Humanscale, which recently tested the strategy, about how home companies can capitalize on the trend.
After four years of tortured negotiations, Brexit finally happened in January. BOH checked in with brands and experts to find out how the long-awaited political event is impacting the design industry on a day-to-day basis.
The ‘Fixer Upper’ stars recently debuted a massive expansion of their Magnolia Market. Warren Shoulberg takes a trip to Waco, Texas, to explore the all-encompassing experiential retail complex. He explains why the concept is a brilliantly unique one—and what other brands can learn from it.
The buzzy invite-only social media platform has recently taken the design industry by storm. We explore how it works, what all the fuss is about, and why opportunity favors early adopters. (Plus, we’re hosting a Clubhouse chat of our own—see you there!)
Licensing used to reign supreme for designers looking to work with brands. But today, a wave of micro-collaborations hitting the market are more about generating buzz than profits. BOH spoke with several designers who’ve pulled off micro-collabs about how small-scope strategic partnerships can make a big marketing splash.
Two new ventures, The Expert and Intro, aim to make designers (not products) the most valuable asset in the design process. Business of Home spoke with the innovators behind the platforms about how they could change the e-design industry.