These mattresses are the new status symbol.
There has been a shift in consciousness about sleep recently—perhaps triggered by Arianna Huffington’s now infamous TED Talk, “How to Succeed? Get More Sleep,” in 2011, followed by her book The Sleep Revolution, which positioned good sleep as the ultimate status symbol. It’s no surprise that the mattress industry, especially at the high end, would seize on this growing demand for quality sleep with new product development or simply new marketing for century-old techniques. A few brands have risen to the occasion by presenting highly customized, technically exotic assemblages: hand-combed Mongolian yak fibers, cactus (actually quite soft and snuggly), and varied spring tensions—all of which claim to bring people to sleep nirvana. And customers are willing to pay a premium—upwards of $97,000—for said result. We’ve waded through the down to call out the best and most effective options out there. Your clients will thank you.
Vispring Luxury Beds
The inventor of the pocket spring in 1901, Vispring Luxury Beds now offers 58 different types of springs with four different tensions. The brand launched four models exclusively with Bloomingdale’s earlier this year. One of the models, the St. James, which includes a mattress, headboard and divan, is the most expensive offering on the store’s mattress floor, and it is made of organic cotton, Platinum Certified British fleece, cashmere, alpaca and Mulberry silk. The brand has plans to open 23 stores in the U.S. this year, and is expanding to three new markets: Dubai, Israel and Australia. Entry price point for a Bloomingdale’s-available Vispring mattress is around $13,000 and can cost upwards of $51,000.
BOH subscribers and BOH Insiders.