Magazine

Boh winter 2026 1 cover
Winter 2026 | Issue 38

As economic uncertainty looms, designers are being asked to rethink not just their budgets, but their entire relationship with money. In this issue, we explore how ever-increasing costs are reshaping the industry, identify the financial habits of highly profitable firms, and discuss why talking openly about money matters more than ever—then share practical, designer-tested ideas for getting better at it.

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Features
How rising costs are reshaping design budgets
If it feels like prices are creeping ever upward—well, they are. Three designers offer a peek into what some of their past projects would cost today, and share how they’re talking to clients about what they should expect to spend.
BY Kaitlin Petersen
Business coaches agree: The most profitable design firms do these 3 things
In with the good, out with the bad: Industry business coaches identify the behaviors driving the most profitable design firms—and the practices it’s time to shelve once and for all.
BY Haley Chouinard
How to survive (and thrive) in a downturn
You might be having the best year ever, or your pipeline might feel worryingly empty at the moment. No matter the state of your firm, it’s important to prepare for the possibility of a downturn, especially in today’s unpredictable economic climate. One of the best ways to face the unknown? Take your cues from those who have already weathered a storm.
BY Hannah Hickok
Should you delegate the money talk?
Whether you appreciate having “the money talk” or see it as a necessary evil, discussing your financial process with clients is an early and essential step in a successful project. But who takes on that role? We asked eight designers to share who’s in charge of discussing fees and budgets.
BY Aidan Taylor
You can have better conversations about money with clients. Here’s how
Have better conversations with your clients about money—no matter what roadblocks you encounter.
BY Fred Nicolaus
6 valuable business lessons designers learned from their clients
For these designers, the business advice they didn’t know they needed came from the other side of the desk. Listen up: The clients are talking.  
BY Jen Fernandez
Design Dispatch
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How love, music and the city of Detroit shaped the Regina Andrew aesthetic
Creatives at heart, James Slaven and Carla Zajac transformed a garage-sized passion project into an edgy, artisan-fueled lifestyle brand.
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How this Texas designer plays with scale to create high-impact interiors
Benjamin Johnston explains how he creates dramatic tension and visual balance through oversize lighting, furniture and art.
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12 clever products for music, movies and more
Who says a high-tech moment has to be an eyesore? These design-savvy wonders offer an elevated focal point.
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15 pieces that multitask in style
These dual-purpose pieces contain multitudes. Discover how their cleverly concealed secrets can add form and function to your next project.
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13 plaids for a modern menswear moment
You don’t have to leave home to “dress to impress.” Classic menswear meets the modern age in these freshly checked designs.
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The ceiling is the secret in this Park Avenue library
Creating an immersive paneled study required Young Huh to design from all angles.
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