Making your mark on social media can be daunting, especially when it feels like the rules to success are constantly being rewritten. To make sense of it all, we asked industry experts to decode what’s working now.

In the realm of social media, the only constant is change. Platform norms such as posting on a schedule and with frequency are still relevant, but what matters most these days is standing out amid a barrage of AI-generated content with powerful, human-centric storytelling. To make sense of the new social media landscape, BOH tapped content creators and experts across the industry for best practices on four platforms that drive business growth: Instagram, TikTok, YouTube and LinkedIn. They offered tips that are guaranteed to help designers build an audience, capture new clients, and communicate their value without breaking a sweat.

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