From High Point to Shanghai, BOH has gathered all the showroom news to have on your radar in the coming month.
Showroom Spotlight
This month, GreenRow, Williams-Sonoma’s sustainable home retail brand, unveiled its first-ever brick-and-mortar showroom, in the heart of New York’s SoHo neighborhood. The company, which launched online in May 2023, boasts a whole-home collection including furniture, rugs, bedding, bath, baby, tabletop, lighting and decor—much of it rendered in vibrant hues. “When I was researching other sustainable brands that were out there, they just didn’t have very much color,” says Jaimee Seabury, GreenRow’s vice president. “They were all kind of boring, bland and neutral. And so working with our [Williams-Sonoma] network of vendors, we were able to find ways to infuse color and personality and optimism in natural ways. The product has been so well received that we decided that it needed to have a showroom space.”
On a trip to New York, Seabury was drawn to an old building on Howard Street with white brick and a classic tin ceiling. Her team embraced the natural imperfections of the space—a move that also avoided a full-scale renovation: They simply restained the floor, put up some wallpaper and painted the exterior green. Inside, old books on the ottomans and vintage French doors lend a lived-in quality to the space. “I wanted it to feel like a home, so that when you walk in, it doesn’t feel like a showroom—it feels like you want to sit down on the sofa,” she says. “I just wanted people to sit and lounge and take it all in.”
The space is set up in living and dining room vignettes, with a bedroom section in the back that features three beds, a hand-painted wall mural and samples of all the brand’s bedding collections. Six sofas are displayed throughout the showroom—each crafted with cocomat, jute, recycled muslin and responsibly sourced wool—alongside numerous occasional chairs. “We have all of our upholstery fabrics,” says Seabury. “There’s about 30 of them now, so you can touch and feel all of the product. You can sit on the sofas, which was most exciting to me, because we make all of our sofas out of natural materials.” The store also features original artwork by Steve Howell and Murano glass mirrors and chandeliers, which are sprinkled among a curated selection of vintage art, mirrors and lighting—all available to order.
Seabury has high hopes for the brand’s first outpost. “I think this store is just bringing it to life for people to touch and feel and experience it, because everybody’s become very fond of it online. We’re growing, and we love to bring optimism and joy in a world that’s otherwise a little crazy right now,” she says. “At the same time, sustainability is at the forefront. I want people to walk into the store and know that we’ve done all the research, and we’ve certified everything. They don’t have to think about it, they just have to enjoy it.” 47 Howard St., New York
California
B&B Italia unveiled an expansive two-story gallery in the Los Angeles Design District. In addition to the Italian furniture maker’s indoor and outdoor collections, the location features pieces from parent company Flos B&B Italia’s other brands, including Maxalto, Azucena, Arclinea, Flos and Louis Poulsen. 8840 Beverly Blvd., Los Angeles
Rug designer Erik Lindström unveiled a new gallery in Hollywood. The 6,000-square-foot space is inspired by Milanese Brutalism and features curated vignettes with 1970s vintage furniture pieces, items from Lindström’s personal art collection and an assortment of the brand’s rugs. The hallmark of the showroom is the listening room swathed in wall-to-wall silk shag and velvet-lined oxblood hues. 1010 N. Highland Ave., Los Angeles
Designer and content creator Drew Michael Scott is opening his first flagship store for his Lone Fox brand. Nestled inside a 7,000-square-foot L.A. warehouse, the shop spans 2,500 square feet between two floors, showcasing a mix of contemporary work from studios like Sophie Lou Jacobsen and Arte Italica, as well as vintage finds from the likes of Pierre Jeanneret, Jacques Adnet and Charles Dudouyt. 1288 South La Brea Ave., Los Angeles
Workplace furniture brand Teknion opened a new showroom in San Francisco. The space boasts a selection of products from the company and its brands Studio TK and Luum. Standouts include the contemporary Aarea office chair, designed by Pearson Lloyd for Teknion; and Telescope, a partition system with sliding glass panels. 2 Bryant St., San Francisco
Colorado
Verellen unveiled a showroom in the newly rebranded Denver Design District. The space features a selection of its signature pieces in curated vignettes, and will play host to numerous design events for the local community throughout the year. 595 S. Broadway, Suite 100E, Denver
Georgia
Textile brand Holland & Sherry has moved into its own showroom in the Atlanta Decorative Arts Center (it was previously represented through R Hughes). The new space spans 5,510 square feet, and boasts a selection of the brand’s fabrics, wallcoverings, leathers, embroidery, trim, rugs and furniture. 351 Peachtree Hills Ave. NE, Suite 238 Atlanta
Illinois
Textile brand Pierre Frey opened an outpost at The Mart in Chicago. Spanning 4,500 square feet, the brand’s first dedicated showroom in the city showcases its carpet, wallpaper, textile and furniture collections. Throughout the space, worktables and sitting areas offer ample opportunities for designers to collaborate with their clients. 222 W. Merchandise Mart Plaza, Space 619, Chicago
New York
Australian rug brand Armadillo opened a showroom in New York’s Flatiron District. The 4,000-square-foot space, styled by chef and tastemaker Romilly Newman, boasts pine floors, a patinated wall finish and large windows to shine light on the brand’s rug collections. 1123 Broadway, Suite 205, New York
Sarah Zames and Colin Stief of General Assembly have unveiled Assembly Line Annex, a new gallery in Tribeca. The space will host solo presentations and group shows to spotlight established and emerging designers—the first exhibition is from Fern, a Hudson Valley–based studio that crafts furniture and lighting. 66 W. Broadway, Suite 402, New York
Arteriors has relocated within the New York Design Center. The 6,300-square-foot showroom displays more than 500 pieces of the brand’s lighting, furniture and home decor, including its newest outdoor collection, The Nature of Design. The move has allowed for more space with the addition of a private conference room, a full kitchen and larger windows. 200 Lexington Ave., Suite 201, New York
Architect Annabelle Selldorf unveiled Vica by Annabelle Selldorf at 200 Lex. The multiline showroom boasts furniture designed by Selldorf’s architect father, Herbert, as well as her own creations. Among the other brands on hand are textile designer Paul Renwick, Yali Glass and lighting studio Seguso Vetri d’Arte. 200 Lexington Ave., Suite 420, New York
Contract furniture company C Suite NY has relaunched as The Ancillary Project. Founded in 2023, C Suite began as a distributor of brands like Fritz Hansen, Gubi and Audo Copenhagen, serving contract, hospitality and residential design buyers. Its new NoMad showroom serves as a hub for the workplace and hospitality design industries, boasting selections in seating, tables, storage, lighting and more from some of the brands it distributes. 36 E. 31st St., New York
North Carolina
Armen Living unveiled a showroom in High Point. The contemporary furniture brand’s new outpost spans 12,000 square feet and features a selection of bar, dining, living and outdoor furniture products. 417 S. Wrenn St., High Point
After more than a decade, furniture wholesaler Urbia Imports relocated its High Point showroom from the Commerce & Design Building to 220 Elm. The new space displays the brand’s expanding lines, including the new Éclat collection—a series of tables in hand-applied enamel finishes. 220 Elm St., Suite 326, High Point
Texas
Contemporary furniture brand Z Gallerie opened a new store in Dallas. The debut comes on the heels of a successful pop-up at Galleria Dallas—this permanent outpost boasts 4,750 square feet and a mix of furniture, decor, lighting and accessories. 2923 N. Henderson Ave., Dallas
Vermont
Massachusetts-based kitchen, bath and lighting company Frank Webb Home unveiled a new showroom in Middlebury. On view at the store, which stretches 2,400 square feet, are more than a dozen tubs, fully functional shower displays, bathroom vignettes and a wide array of vanities, faucets and showers. 139 Industrial Ave., Middlebury
Washington, D.C.
Home decor and clothing brand Tuckernuck reopened its Georgetown flagship in a space that’s four times the size of the previous location. The showroom was reimagined by New York–based designer CeCe Barfield and showcases distinct areas for shopping—including a scullery that functions as a gifting suite and a conservatory that houses the brand’s tabletop collection. 1267 Wisconsin Ave. NW, Washington, D.C.
International
The hand-painted wallpaper and fabric brand de Gournay unveiled a new outpost in Shanghai. Located in the historic Somekh Building at the confluence of the Huangpu River and Suzhou Creek, the space features a collection of rooms swathed in the company’s intricately detailed wallpapers in a setting blending Eastern and Western aesthetics. 351 Wuyi Road, Changning District, Shanghai
