Business of Home and Dallas Market Center bring you the next installment of the Business Accelerator Series, a designer experience focused on developing the skills, strategies and confidence to build stronger, more intentional businesses. The second session in this four-part series picks up where we left off in the spring: You’ve secured the project, and it’s time for the real work to begin. We examine the art and psychology of building a client relationship strong enough to support exceptional design; explore the contracts, boundaries and communication practices that lay the foundation for successful projects; and address how to cultivate trust, set clear expectations and guide clients through the creative process with confidence.

Session 1: Leading with Authority
Business advisor Sean Low joins BOH editor in chief Kaitlin Petersen to discuss how to establish trust from the outset, communicate clearly and create relationships in which clients feel supported while respecting your expertise.

Session 2: Contracts That Build Better Relationships
A well-crafted contract does more than protect your business—it establishes the expectations that set up every project for success. Attorney Wendy Estela breaks down the clauses, boundaries and communication practices designers should prioritize to minimize misunderstandings, navigate challenges and strengthen client relationships.

Session 3: Inside the Client Presentation
What actually happens in a winning design presentation? Designers Morgan Farrow of Morgan Farrow Interiors and Hattie Collins of Hattie Sparks walk through their real-world process—from slide decks and printed materials to samples and meeting structure—showing exactly how they convey ideas and keep clients engaged. In conversation with Petersen, the two experts will discuss their methods for helping clients evaluate options, make decisions and move projects forward.

Additional Information:
This workshop series is presented in partnership with Dallas Market Center as part of Design Days programming. BOH Insiders receive 50% off the ticket price. Visit your benefits portal to find the code, which you can use at checkout.