Before you redesign your website, post more content or ask AI to write another caption, you need to get your story straight. A strong portfolio may grab a prospective client’s attention, but it’s your brand message that gives them a reason to remember—and ultimately choose—you. In an industry filled with beautiful work and remarkably similar language, the firms that stand apart aren’t necessarily saying more; they’re saying something more meaningful.

In this interactive Launch class, brand strategist Ericka Saurit will break down the process of developing a clear, differentiated brand message using her E3 Storytelling Framework. Attendees will learn how to move beyond generic design-industry language to articulate what makes their firm different, why that difference matters to the clients they want to attract, and how to translate that story across their website, social media, marketing, referrals and client experience.

In this class, attendees will learn:
- The critical difference between positioning, messaging and copy (and why they need to happen in that order)
- How to use the E3 Storytelling Framework to uncover what makes your brand extraordinary, emotionally relevant and unforgettable
- Why so much interior design messaging sounds interchangeable, and how to identify the language that may be weakening your firm’s position 
- How one clear brand story becomes the strategic foundation for your website, marketing, content, referrals and client experience

After this class, attendees will have:
- A clearer articulation of what makes your firm meaningfully different from the competition
- A messaging framework that connects what you do with what your ideal clients value and want
- A practical filter for evaluating whether your current website and marketing reinforce, rather than confuse, your position
- A foundation for creating stronger website copy, content, case studies and brand stories without having to start from scratch each time

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.