For ultra-high-net-worth (UHNW) clients, the decision to hire a designer often begins long before they fill out a contact form. They may discover a firm through search, social media, editorial coverage, awards, referrals or AI, then quietly research, compare and evaluate that firm for weeks or months. In this Launch class, Maggie Swift maps the complete click-to-client journey, revealing what affluent buyers are looking for at each stage and the trust signals that move them from curious observer to serious prospect.

Attendees will learn how to build a connected system encompassing nurturing and marketing that captures the right information, delivers personalized content, tracks engagement and ultimately turns qualified prospects into clients. From portfolio organization and authority-building to CRM, marketing automation and the final handoff, the course shows how to replace manual follow-up and one-size-fits-all marketing with a strategic journey designed around how UHNW buyers actually make decisions.

In this class, attendees will learn:
- A clear map of your own click-to-client journey, from first discovery through signed engagement
- A framework for evaluating your website and portfolio to identify gaps in trust, authority and conversion
- A blueprint for a lead capture-and-nurture sequence that moves prospects toward a consultation without constant manual follow-up
- A road map for the technology and touchpoints needed to track, personalize and convert high-value prospects

After this class, attendees will have:
- A clear framework for reading and understanding website analytics
- The ability to identify opportunities for growth and optimization
- Confidence using data to guide marketing and SEO decisions
- Practical insights to improve website performance

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.