AI has made it possible to produce more marketing content, faster than ever. But more doesn’t necessarily mean better, especially for interior designers whose businesses are built on taste, perspective, relationships and trust. Handing your marketing over wholesale to AI isn’t the efficient move. But using AI strategically can lead to less time spent staring at a blank screen and more bringing your ideas, expertise and point of view to life.

In this Launch class, Ninety Five Media founder and CEO Emma Tessler will share the Human-AI-Human approach her agency uses to integrate AI into its marketing process without losing the human element that encourages customer loyalty. Attendees will learn where AI excels, where it falls short, and how to use it to move out of implementation mode and into the imagination zone.

Tessler will also walk attendees through a live example using 95 AI, Ninety Five Media’s on-demand AI marketing strategist, to show how you can turn your own expertise and ideas as an interior designer into stronger marketing without hiring an agency or becoming a marketing expert yourself.

In this class, attendees will learn:
- How to use a Human-AI-Human approach that combines your expertise and perspective with AI’s ability to organize, expand and execute ideas
- Which marketing tasks AI can make faster and easier, and where human judgment, creativity, taste and experience remain essential
- How to move from implementation to imagination by using AI to remove the busywork of marketing so you can spend more time developing the ideas, stories and perspectives only you can contribute
- How to put AI to work in your design business, with a live demonstration of how 95 AI can help turn a starting idea into actionable marketing strategy and content

After this class, attendees will have:
- A clear framework for deciding when to use AI in your marketing and when to rely on human input
- A repeatable Human-AI-Human process you can apply to content creation, messaging, brainstorming and marketing strategy
- Practical examples of how to give AI better inputs so its output sounds more specific to your business, expertise and point of view
- A clearer path to marketing your design business with AI, whether you manage your marketing yourself, have an internal team or want to hire an agency 

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.