For designers, Instagram is increasingly a place not just to showcase finished work but to build visibility, connect with potential clients, and give audiences a closer look at the people and process behind the projects. Reels are one of the most effective ways to do this, but creating video content can be intimidating, time-consuming or even embarrassing. Who wants to feel like a wannabe influencer?

In this Launch class, Kristi Lennon, social media manager at Nylon Consulting, breaks down how designers can use Reels to produce engaging content using the projects, behind-the-scenes moments and everyday experiences they’re already capturing. Whether you’re new to Reels or looking to improve your strategy, you’ll learn how to create content that feels authentic to your brand while increasing visibility, engagement and new client inquiries. We’ll cover topic ideas, filming tips, editing best practices, and the simple formula behind Reels that consistently perform well. You’ll leave with practical strategies you can implement immediately—no professional video equipment or complicated editing required.

In this class, attendees will learn:
- The anatomy of a high-performing Instagram Reel and why it works
- Simple Reel ideas designers can create from projects, site visits and everyday moments
- How to film, edit and post Reels efficiently using your phone
- Best practices to maximize reach

After this class, attendees will have:
- A recurrent framework for creating Instagram Reels with confidence
- A list of easy, repeatable content ideas tailored to interior designers
- Practical tips to streamline the content creation process and save time
- A clearer understanding of how to use Reels to grow brand awareness and attract ideal clients

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.