show-rumors | Aug 24, 2020 |
Serena & Lily, Interior Define, and more opening doors this season

Discover the new showrooms, shops and galleries that have recently swung open their doors across the country, a sunny sign during a challenging time. Read on for Business of Home’s latest roundup of openings to have on your radar.


Ethan Allen’s San Mateo–based design center has recently opened in the Hillsdale Shopping Center. Previously located in the Bridgepointe Shopping Center, the new location features touch-screen consoles, an expanded sample library, and a new product gallery to showcase the brand’s furnishings and decorative accessories.


Christina and Emmanuel Di Donna, co-founders of Di Donna Galleries in New York, have opened Sélavy, a new art and design gallery concept in Southampton with curated vignettes that can be seen from the street. Passersby can find more information about the pieces online, where art objects, lighting and furniture are available for purchase.

Serena & Lily has opened its 13th retail location—and first mid-Atlantic storefront—in Maryland’s Bethesda Row shopping district. The 3,000-square-foot showroom features shiplap fireplaces and wainscoting and a gallery wall showcasing works by local artists, alongside the brand’s signature offerings of coastal furnishings and home decor.

Serena & Lily, Interior Define, and more opening doors this season
The new Eleish Van Breems Home showroom in Westport, ConnecticutCourtesy of Eleish Van Breems

Scandinavian home furnishings and antiques brand Eleish Van Breems Home has expanded its trade-only presence with a new 2,400-square-foot studio in Westport, Connecticut, which will feature products by Lee Industries. Eleish Van Breems Studio sits just around the corner from the company’s flagship retail location, and features the brand’s to-the-trade furniture offerings, including frames, cushions, and a full range of Lee fabrics.

Direct-to-consumer custom furniture retailer Interior Define has opened a seventh Guideshop location, this time in Philadelphia. Originally scheduled to open in late March, the showroom is now open to the public by appointment only.


Italian kitchen, bath and living brand Scavolini is opening a new showroom at the Michigan Design Center after nearly a decade in nearby Birmingham. Beginning September 1, the luxury kitchen and bath solutions will be available to the greater Troy design community.


Serena & Lily, Interior Define, and more opening doors this season
A bedside vignette from Arhaus’s new Nashville storeCourtesy of Arhaus

Home decor and furniture retailer Arhaus has opened a new store inside The Mall at Green Hills in Nashville, Tennessee. The new location brings together the brand’s retail offerings and its complimentary design services in an 11,500-square-foot space.


California Pools & Landscape has opened a new design center in Queen Creek, Arizona, bringing the latest in outdoor pool design to the brand’s third brick-and-mortar location. The family-owned company has been operating in The Grand Canyon State for more than 30 years.


Italian furnishings designer Henge has opened a new 2,200-square-foot showroom in the Yakimanka District in Moscow. The two-story space showcases the brand’s furnishings, upholstery, lighting and accessories.

Homepage image: The new Interior Define showroom in Philadelphia | Courtesy of Interior Define

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