show-rumors | Apr 19, 2021 |
LA’s House of Novogratz, new showrooms at 200 Lex, and more

Spring is finally here, and showroom openings are in full bloom for budding designers and industry mainstays alike. In our April roundup, BOH has gathered all the expansions and openings to have on your radar.


After 12 years in operation, Bassman Blaine is closing its Los Angeles designer showroom in the LA Mart Design Center. Before the final closure on June 1, the entire showroom will be on sale for a reduced price, including free freight in addition to customers’ trade discounts. Other Bassman Blaine locations in Southern California, including Irvine and the Laguna Design Center, will remain open.

The Evars Collective has opened in San Carlos, and is billed as “the first trade-only experiential center on the San Francisco Peninsula.” The space, from founder Nancy Evars, features a vignette-style showroom, a custom furniture line and select fabric lines—plus, an industry membership club slated to open later this year.

Left: Inside the new House of Novogratz retail space in Los Angeles Gus Black | Right: The shop’s sample wall Gus Black (2)

Designers Robert and Cortney Novogratz have announced the opening of their first store, House of Novogratz. Located in a bungalow-style building near Venice Beach in Los Angeles, the 2,000-square-foot retail space has arrived alongside the launch of the brand’s latest outdoor collection of furniture, rugs and home decor.

East Coast

Home furnishings manufacturer Ferrell Mittman, headquartered in North Carolina, has opened a showroom on the third floor of the Boston Design Center.

Also in the BDC, System 7 has opened a new smart home showroom on the ground floor. The company focuses on residential technology design, with offices in Boston, San Francisco and Los Angeles.


After 80 years at the Merchandise Mart, furniture manufacturer Herman Miller has opened a 45,000-square-foot stand-alone location in Chicago’s Fulton Market. The new location represents a major shift away from a trade-only market for the company: It will function as a combined retail, showroom and exhibition space for its family of brands.

LA’s House of Novogratz, new showrooms at 200 Lex, and more
Herman Miller's new Chicago outpost Courtesy of Herman Miller

Textile company Cowtan & Tout has opened a new Chicago showroom in the Design Center at the Mart. Located on the building’s sixth floor, the new space showcases a range of designs in prints, sheers, silks, wovens, trimmings and wallpaper from the company’s seven different brands.

BauTeam Chicago has announced its debut on the first floor of The Mart, within the LuxeHome collection of boutiques. The showroom will feature BauTeam’s range of kitchens, closets, bathrooms and home solutions across five different brands.

Also at the Mart, the pop-up showroom for New Jersey–based wallcovering brand Phillip Jeffries opens April 21, and can be found in suite 619.

New York

British houseware company Portmeirion Group is completing a redesign of its New York showroom at 41 Madison. Located on the building’s 19th floor, the space has been gutted to allow for an open concept flow and will feature the Nambé, Spode, Royal Worcester, Pimpernel and Portmeirion brands.

West Elm’s first New York outlet location has opened in Industry City, adding a 10,000-square-foot retail arm to the company’s existing Makers Studio for artists, designers and artisans. The Brooklyn-born brand joins outlets by Restoration Hardware and Design Within Reach along the Brooklyn Design District’s 2nd Avenue corridor.

PlantShed has announced the opening of its new New York flagship at 723 Amsterdam Avenue—just around the corner from its original location. The new space includes the brand’s fourth floral cafe in the tri-state area, featuring a coffee bar and retail space offering flowers, plants and small accessories.

Italian kitchen appliance company Smeg has remodeled its showroom on the seventh floor of the A&D Building. The reimagined space will feature fully functional kitchen appliances for the first time, from retro-style refrigerators made in collaboration with Dolce & Gabbana to small appliances like espresso machines, milk frothers and toasters.

Boutique design studio J.D. Staron has opened a showroom in the New York Design Center, showcasing the brand’s collection of carpets and rugs created in partnership with American designers, French textile experts and Nepalese artisans. Along with in-stock products, the space houses a design studio for architects and designers to create custom pieces for clients.

LA’s House of Novogratz, new showrooms at 200 Lex, and more
The Roberta Schilling Collection’s new NYDC showroomCourtesy of The Roberta Schilling Collection

On the eighth floor of the NYDC, the Roberta Schilling Collection has opened its first New York showroom. The Miami-based home furnishings company, founded by Brazilian native Roberta Schilling, utilizes materials indigenous to Latin America.

In other 200 Lex news, Pindler has relocated to a showroom space, opening a new space on the sixth floor to expand access to its selection of fabrics and trims, along with a self-service memo program for clients and designers in the city.

Heirloom furnishings manufacturer Skram has expanded its NYDC showroom. In the 2,350-square-foot space, the North Carolina–based company showcases its collection of sustainably produced products for residential and commercial interiors, featuring seating, casegoods and tables.


Lighting manufacturer Hubbardton Forge has announced the opening of a new showroom in the Trade Mart building at the Dallas Market Center. Twice the size of Hubbardton Forge’s current space, the refreshed showroom will feature the brand’s collections by Vermont artisans and will open in time for the summer edition of Lightovation in June.

South Carolina–based rug manufacturer Unique Loom has announced the upcoming expansion of its showroom in the Interior Home + Design Center in Dallas. The 7,608-square-foot addition brings the space to just under 13,000 square feet, allowing the brand to showcase its oversize hand-knotted inventory along with machine-woven collections.

Four Hands Home has redesigned its flagship retail store and showroom in Austin. The brand tapped the Michael Hsu Office of Architecture to reimagine the 20,000-square-foot space, lifting the ceilings to over 14 feet and incorporating warm, neutral tones.

Homepage image: Four Hands Home’s flagship retail store in Austin, Texas | Merrick Ales

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