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show-rumors | Oct 28, 2024 |
Clarence House and Chaddock team up for a new showroom, Aerin opens first West Coast location, and more

From renovations and expansions to brand-new outposts, BOH has gathered all the showroom news to have on your radar this month.

Showroom Spotlight
Clarence House has partnered with custom furniture maker Chaddock for a revamp of the textile brand’s showroom in New York’s Decoration & Design Building, a collaboration born out of serendipity.

The two brands reimagined the 9,500-square-foot space with the help of designer Benjamin Johnston
The two brands reimagined the 9,500-square-foot space with the help of designer Benjamin JohnstonCourtesy of Clarence House

It all started when Houston-based designer Benjamin Johnston, who has collections with both Chaddock and S. Harris (which has the same parent company, Fabricut, as Clarence House), was traveling to New York. Chaddock CEO Andrew Crone had told him his company was looking for showroom representation in the city, and upon arriving in the Big Apple, Johnston learned that Clarence House was looking to partner with a furniture company.

“One of the things we wanted to do was to really show designers how amazing our fabrics look on furniture, and that really was what sparked this collaboration,” says David Klaristenfeld, vice president of Fabricut. “It’s exciting for us to finally be able to showcase those fabrics.”

The enthusiasm for the partnership goes both ways. “New York has always been a tough market for us, not having our own showroom there, so we have been looking for the right partner to collaborate with to bring the Chaddock Workroom to life in the city,” says Crone. “We’re very like-minded brands, both family-owned companies, and so there’s a lot of synergies there.”

Chaddock’s furniture pieces are outfitted in Clarence House’s bold fabrics
Chaddock’s furniture pieces are outfitted in Clarence House’s bold fabricsCourtesy of Clarence House

Their merchandising teams came together to update the 9,500-square-foot showroom, where guests are now greeted by two Franco swivel chairs (from Johnston’s collection with Chaddock) seated under a Clarence House sign and clad in a modern, geometric pattern. In the center of the space, the lines become more transitional, with boldly patterned wallpaper creating a colorful backdrop for Chaddock’s hand-finished, made-to-order furniture upholstered in the brand’s classic prints. “I think a lot of trade showrooms try to play it safe and display their furniture in neutrals,” says Crone. “With Clarence House, we were able to put some of the most amazing textiles on our furniture, so it makes our presentation unique and exciting.” In other areas of the showroom, vignettes lean more traditional, with Chaddock collections from Mark D. Sikes and Mary McDonald. The space is a time machine where you’ll find decades-old products next to brand-new options.

Both brands hope that designers get a multifaceted experience when visiting. “We want to reintroduce Clarence House as a showroom where you can come and not just shop for fabrics, but shop for furniture as well,” says Klaristenfeld. For Chaddock, having the newfound exposure and the opportunity to introduce its bespoke, customizable pieces to a wider audience has been invaluable. As for their matchmaker: “There’s very few North Carolina brands that are actually made in North Carolina that are represented in New York,” says Johnston. “I think it’s wonderful to be able to bring that to New York in this particularly meaningful way, and bring together two companies that I love very much, and see the magic that happens as a result.” D&D Building, 979 Third Ave., Suite 205, New York

California
Aerin, the lifestyle brand founded by Aerin Lauder, has opened its first West Coast store. The Pacific Palisades space offers beauty products, home decor, fashion and accessories, as well as a selection of vintage home items and jewelry from the brand’s Heirloom Collection. This is the brand’s third retail outpost, following the locations in Southampton and Palm Beach. 15237 Palisades Village Lane, Pacific Palisades

Aerin opened its first West Coast store in the Pacific Palisades
Aerin opened its first West Coast store in the Pacific PalisadesMark Lund

Cosentino, the design surfaces manufacturer, unveiled a newly renovated West Hollywood Design District showroom. The 4,000-square-foot space offers guests an immersive experience, including an interactive digital slab display and an Atelier table that allows customers to engage with the brand’s full portfolio. The showroom showcases an array of the brand’s collections, including Le Chic Bohème by Silestone, Cosentino’s latest low-silica line. 8764 Beverly Blvd., West Hollywood

Texas-based furniture resource Scott + Cooner has debuted a new showroom in San Francisco, the company’s third nationwide. Spanning 10,000 square feet, the space boasts contemporary furniture, lighting and accessories from brands like Cassina, Baxter, Roda, Knoll and Meridiani. 543 8th St., San Francisco

Florida
Cosentino also unveiled a newly renovated Miami location. Like the updated West Hollywood outpost, the 3,000-square-foot space in the city’s design district features an interactive digital slab display and an Atelier table, in addition to all-new bathroom displays designed in collaboration with Los Angeles designer Claudia Afshar. 3898 Biscayne Blvd., Miami

Illinois
Home decor and bedding brand Boll & Branch has unveiled a new location outside of Chicago. Encased in a 778-square-foot glass cube, the unique store features displays of the brand’s offerings, like a bed adorned in holiday items, and a curated selection of bedding, bath, loungewear and accessories. 715 Oakbrook Center, Pavilion 3, Oak Brook

New York
ABC Carpet and Home has expanded its flagship store, adding an additional 11,000 square feet by reopening its second floor. The newly reimagined space has a dedicated workspace for independent designers, a custom rug and carpet studio, an event area for designer and author events, and an expanded bath and body department. 888 Broadway, New York

The new Boll & Branch location outside of Chicago, situated in a 778-square-foot glass cube
The new Boll & Branch location outside of Chicago, situated in a 778-square-foot glass cube
Courtesy of Boll & Branch

Smart home technology company Crestron has launched its Experience Center in the New York Design Center. The space is modeled as a fully equipped apartment—complete with kitchen, living room and home office—that showcases some of the brand’s products in a real-world environment, from home automation solutions to commercial technologies that foster productivity. There is also a workshop space where visitors can use the products to set up a smart home system and test different configurations. NYDC, 200 Lexington Ave., Suite 302, New York

Forbes & Lomax has moved into a new space in the Decoration & Design Building. Located on the 12th floor, the showroom displays the brand’s collection of decorative light switches and outlets in numerous finishes and styles. D&D Building, 979 Third Ave., Suite 1207, New York

North Carolina
313 Space has launched in High Point. Created by Rudi Nijssen and Dominique Sente, the duo behind antiques market and lighting brand Schwung, the space will showcase a curated mix of outdoor furniture, antiques and sustainably designed pieces all in one spot. Outdoor brands like Dedon, Harbour, Mecox Gardens and Gloster join vintage dealers Schwung, PRB Collection and 214 Modern Vintage, alongside a bevy of boutique makers like Keim Mineral Paints and Libeco. The space also hosts the Parsons Healthy Material Lab. 313 S. Centennial St., High Point

Pennsylvania
In addition to updates in L.A. and Miami, Cosentino reopened its recently remodeled Pittsburgh center. The space now showcases the brand’s full range of surfacing options and new product collections. 104 Tri County Drive, #6, Freedom

Texas
Kravet’s Dallas showroom has reopened after renovations. The remodel simplified the shopping experience by organizing the products by category: It now has designated sections for carpets, boutique brands and wallpaper. Donghia, which is under the Kravet umbrella of brands, has a new 600-square-foot dedicated boutique space within the new showroom. 1025 N. Stemmons Freeway, Suite 720, Dallas

McKinnon and Harris, the outdoor furniture company, unveiled a new showroom in the Dallas Design District, its first in Texas. The space displays an array of the brand’s furniture, including the midcentury modern and Mediterranean-influenced Thirza collection and the Bon Air dining table, which is inspired by 20th-century French modernism. Like the brand’s other locations, the space also features a selection of antiques, including a pair of late-19th-century Val d’Osne snake urns and a second-century Roman marble togatus. 1209 Slocum St., Suite 100, Dallas

The new McKinnon and Harris showroom in Dallas featuring the brand’s Thirza collection
The new McKinnon and Harris showroom in Dallas featuring the brand’s Thirza collectionCourtesy of McKinnon and Harris

Virginia
Fortunoff Backyard Store, the Houston-based outdoor furniture company, opened a 4,800-square-foot showroom in Sterling. The space boasts the company’s line of furniture in aluminum, teak, wicker and polymer, as well as umbrellas and pool accessories. 47100 Community Plaza, #104, Sterling

International
Cambria, the producer of quartz surfaces, unveiled a new distribution center and showroom outside of Toronto. The location boasts a large slab viewing area and new office spaces. 20 Sims Crescent, Unit 1, Richmond Hill, Ontario

French lighting and furniture company Magic Circus Éditions has unveiled a new studio and workspace in Lyon. The space showcases lighting displays by the brand’s founder, Marie-Lise Féry—including her new Giorgio collection—and introduces furniture pieces like tables, pedestals, shelves and stools. 15 Quai Tilsitt, Lyon, France

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