Are you a proven sales leader with a passion for luxury design and global market growth? Verellen is seeking a dynamic National Director of Sales to lead our sales organization and drive expansion for our renowned luxury custom furniture company. This is a rare opportunity to join a brand celebrated for craftsmanship, innovation, and excellence — and to play a pivotal role in shaping our next phase of growth.
About the Role
The National Director of Sales is responsible for setting and executing the strategic vision for Verellen’s sales operations. This leader will build, mentor, and inspire a high-performance national sales team, cultivate relationships with key clients and partners, and drive sustainable growth across established and emerging markets.
This role is ideal for a seasoned sales executive who thrives in design driven, entrepreneurial environments and is motivated by ambitious growth objectives.
What You’ll Do
• Develop and execute national comprehensive sales strategies to achieve and exceed revenue targets across the U.S.
• Lead, coach, and empower a team of top-performing sales professionals and showroom managers to deliver exceptional performance.
• Drive new business development while strengthening relationships with key accounts and strategic partners.
• Analyze market trends, customer insights, and competitive activity to identify opportunities and refine strategies.
• Collaborate cross-functionally with marketing, product development, and operations to ensure alignment and execution.
• Provide executive leadership with accurate forecasts, performance reporting, and actionable market insights.
What We’re Looking For
• 10+ years of progressive sales experience, with significant leadership responsibility,
ideally within luxury furniture or high-end design industries.
• Demonstrated success building and leading high-performing sales teams.
• Strong expertise in strategic planning, territory management, and key account management.
• Entrepreneurial mindset with track record of opening new markets and growing existing ones.
• Exceptional relationship-building, negotiation, and communication skills.
• Bachelor’s degree in marketing, business administration, or related field.
Preferred Qualifications
• Experience in a luxury or custom-manufacturing environment.
• Proficiency with CRM platforms and sales analytics tools.
• Established network within luxury goods, furniture, or design markets.
Why Join Verellen?
At Verellen, you’ll collaborate with talented artisans, designers, and business leaders who are enthusiastic about redefining luxury through craftmanship and innovation. We offer a collaborative and inspiring environment where excellence and creativity thrive. As National Director of Sales, your leadership will directly influence our brand presence, customer relationships, and long-term growth.
Verellen, established in 1999, out of the creative minds of Tom & Sabine Verellen, has grown to be a name in the furniture industry by keeping true to their family values of kindness, honesty, and savoir-faire, which have been built into their products. After a quarter century in the making, the company is welcoming a second generation of Verellens who have already set the mark for the brand's next chapter, while not losing sight of what brought them here in the first place.
Verellen is more than just another furniture label. We concept, design and create objects of desire for the home. It’s our business and our passion. It's a tricky thing, actually, to create environments that feel entirely new, yet deeply familiar - like they've been waiting just for you, year after year.
We began making furniture over 25 years ago and our mission has been to create an unparalleled experience for you. Hospitality underscored by love, craftsmanship, and authenticity. For you to know, with confidence, that you belong here. You have always belonged here.
Feeling right at home at Verellen means more to us than just creating beautiful pieces. It is about curating a vibe that embodies the soul of the past and the promise of the future. To craft heirlooms for the future so your clients always feel right at home.
