texas | Nov 20, 2017 |
Two regional brands partner in the face of hurricane impact

Dallas-based rug company Loloi and Florida-based Rifle Paper Co. have aligned to raise money for hurricane relief. Their effort, the limited-edition Texas Wildflowers Pillow, will support relief for areas impacted by Hurricanes Harvey, Irma and Maria.

Two regional brands partner in the face of hurricane impact
Texas Wildflowers Pillow

One hundred percent of the funds will support Habitat for Humanity’s hurricane relief efforts in Texas, Florida, Puerto Rico, the Caribbean and other areas.

Amir Loloi, president and owner of Loloi, tells EAL: “In the wake of the damage caused by Hurricanes Harvey, Irma and Maria, we felt compelled to do something and give back. So we reached out to Rifle Paper Co. about collaborating on a limited-edition pillow for charity, and they were immediately supportive. We’re thrilled that 100 percent of the sales will go toward hurricane relief in Texas, Florida, Puerto Rico, the Caribbean, and other areas affected by the hurricanes.”

The pillow is being sold exclusively online at RiflePaperCo.com. It is priced at $59.

“As a Florida-based brand, Rifle Paper Co. is passionate about supporting victims of hurricane devastation. Habitat for Humanity is committed to helping families rebuild their homes, and we are thrilled to support them and their work in communities around the globe,” says Anna Bond, co-founder and chief creative officer at Rifle Paper Co.

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