digital disruptors | Apr 17, 2019
It's official: The trade is embracing Wayfair's Perigold

It just got a little easier to shop designers' favorite trade brands. Yesterday, Perigold announced several major additions to its lineup, including best-selling product from North Carolina–based wood and upholstered furniture manufacturer Century Furniture; wall art, rugs, furniture, lighting and bedding from Lillian August; a variety of rugs from Stark’s more budget-minded sister brand, Stark Studio Rugs; a selection of outdoor brand Janus et Cie’s furniture, accessories and textiles; home accessories, decorative sculptures and figurines from Spanish porcelain maker Lladró; and dining and accent chairs, end tables, bar stools, dining tables and sofas from heritage British manufacturer Ercol.

It's official: The trade is embracing Wayfair's Perigold“Our big focus is helping customers discover the high-end products they love, then marrying that with an excellent service and delivery experience...”
Rebecca Ginns

These brands join more than 300 other to-the-trade companies on the platform, powered by Wayfair, which handles the logistical elements that go with online ordering. Partners benefit from the site’s built-in concierge programs and free white-glove delivery, eliminating many of the headaches brands might encounter while wading into the e-commerce waters on their own. (And while inclusion on the Perigold platform goes hand in hand with listing prices online, the site also offers a trade program with discounts for designers.)

Perigold launched in September 2017 with more than 150,000 SKUs from vetted, often trade-only vendors like Baker, Schumacher and Bernhardt. Rebecca Ginns, Perigold’s general manager, billed the site as the first “online retail offering for discerning customers to access high-end furniture and decor.”

The Boston Consulting Group alum told BOH last year that one of the greatest paradoxes of the business is that finding retail success online sometimes means focusing on the offline components. “Our big focus is helping customers discover the high-end products they love, then marrying that with an excellent service and delivery experience,” she said. “We are customer- and partner-centric in everything that we do.”

The six newcomers will help Perigold to strengthen its appeal to high-end home consumers, said Ginns. “With the addition of these prestigious brands, Perigold serves as a singular, trusted destination for luxury home furnishings.”

Homepage photo: Courtesy of Perigold

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Plus, save the date: September 9–10 is BOH's inaugural conference, Future of Home.
Advertisement