Kaitlin Petersen
50 states project
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October 24, 2021
Why this Tennessee designer stopped billing around milestones
In this week’s installment of the 50 States Project, Nashville, Tennessee–based Lori Paranjape tells us why she always does her big reveal in the evening, how she’s teaching her clients the true value of spending big on design, and why she never presents all of the details of a project to her clients.
50 states project
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October 17, 2021
Why this South Dakota designer stopped using social media
In this week’s installment of the 50 States Project, Sioux Falls, South Dakota–based designer Megan Peterson discusses keeping staff happy when business is booming, building client trust when projects are half-installed, and why she doesn’t spend time or money on marketing or professional photography.
50 states project
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October 10, 2021
Why this South Carolina designer takes an ‘old-school approach’ to client management
In this week’s installment of the 50 States Project, Charleston, South Carolina–based preservationist turned designer Olivia T.M. Brock tells us which quality she’s screening for when she meets prospective clients, why she doesn’t want to work with the client that wants to lacquer historic woodwork, and why she encourages them to spend big on a home’s restoration.
magazine
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October 2, 2021
8 designers share their procurement secrets
In the process of specifying, ordering and tracking all of the pieces for a project, a design firm must make thousands of decisions and manage thousands more tiny details. In short, there’s plenty of room for error (not to mention a lot of pressure to get it just right). We asked eight designers about how they keep all of that information straight—and their craziest moments when it all went awry.
50 states project
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October 1, 2021
Why this Rhode Island designer just implemented a four-day workweek
In this week’s installment of the 50 States Project, North Kingstown, Rhode Island–based designer Janelle Blakely Photopoulos tells us how she turned a side hustle into a thriving design business, why she just hired her husband to help the company grow, and why she’s making the firm’s Summer Fridays a permanent fixture.
magazine
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October 1, 2021
You just finished a gorgeous project. Now what?
The pandemic-induced spotlight on the home has given the entire design community a chance to shine, and many designers are getting to the end of some of the best work they have ever done. In the fourth and final installment of our Business Accelerator series, we’re taking a closer look at how to amplify those projects in ways that will move the needle for your business.
50 states project
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September 25, 2021
Why this Pennsylvania designer hired a leadership team to help her business grow
In this week’s installment of the 50 States Project, Philadelphia-based designer Glenna Stone tells us how she’s building work-life balance into her firm’s culture, why she believes process is the key to creativity, and what she learned from a decade in project and vendor management.
50 states project
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September 19, 2021
Why this Oregon designer is talking about financial literacy on Instagram
In this week’s installment of the 50 States Project, Portland, Oregon–based Tiffany Thompson of Duett Interiors tells us how her career experience at Nike informed her own business decisions, what it’s like filming a TV show as an introvert and why she can’t describe her aesthetic in a word.
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