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Kaitlin Petersen
50 states project
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December 6, 2024
How real estate agents have become a key source of growth for this Wyoming designer
In this week’s installment of the 50 States Project, Jackson, Wyoming–based designer Shannon White Burns tells us how she uses early budget conversations to figure out how involved clients want to be in the design process, why she thinks charging a markup is essential, and how she’s reevaluating her benefits package as she prepares to make a new hire.
50 states project
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December 1, 2024
Why this West Virginia designer is reevaluating her relationships with vendors
In this week’s installment of the 50 States Project, Charles Town, West Virginia–based designer Sharron Braylock of Studio One Design tells us how she learned to let go of the perfectionism that was holding her back, how attending High Point Market for the first time changed her business, and how reconnecting with a long-ago client reaffirmed her sense of purpose.
50 states project
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November 22, 2024
How making 5 connections a day transformed this New Mexico designer’s business
In this week’s installment of the 50 States Project, Santa Fe, New Mexico–based designer Melinda Browning tells us how an intense marketing outreach sprint paid off for her business, why she sources 80 percent custom furniture, and why her billing structure is flat-fee—with a twist.
50 states project
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November 15, 2024
The secret to these Tennessee designers’ 30-year partnership? Clearly defined roles
In this week’s installment of the 50 States Project, Nashville-based designers Roger Higgins and Ann Shipp of R. Higgins Interiors tell us how they divide and conquer the operational and creative aspects of the business, how they retain talent in a competitive market, and why their receiving warehouse has been a crucial ingredient for growth.
weekly feature
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October 30, 2024
What happened at High Point Market?
The mood was buoyant among attendees as brands debuted new spaces, fresh product and intriguing trends at High Point Fall Market. Catch up on top-line takeaways from BOH’s editors, who were on the ground to take it all in.
50 states project
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October 18, 2024
How this Vermont designer changed her billing model to smooth out cash flow
In this week’s installment of the 50 States Project, Waterbury, Vermont–based designer Brooke Michelsen tells us about the serendipitous circumstances that led to her founding her firm, why switching from hourly billing to a percentage-based model has given her more freedom, and how she guides her clients away from retail and toward custom local production.
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