Kaitlin Petersen
50 states project
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July 25, 2021
Why this New Hampshire designer bought an established firm
In this week’s installment of the 50 States Project, New London, New Hampshire–based Amanda Raymond of Studio Sage tells us why she launched her business by taking over another designer’s firm, how she got selective about which clients are a good fit, and why she created an art gallery to complement her studio’s work.
future of home
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July 20, 2021
Future of Home conference to unite the best of the industry
Business of Home’s third annual Future of Home returns to in-person programming in New York this fall, with a star-powered speaker lineup and a mission to spotlight areas of opportunity and innovation in a rapidly changing industry.
50 states project
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July 16, 2021
How photorealistic renderings have transformed this Nevada designer’s business
In this week’s installment of the 50 States Project, Las Vegas–based Linda Allen tells us how a job at Disney honed her approach to storytelling, why launching a lighting line reshaped her perspective, and how a pandemic pivot to photorealistic renderings has changed the way she works.
50 states project
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July 15, 2021
This Nebraska designer’s first project was a showhouse
In this week’s installment of the 50 States Project, Omaha, Nebraska–based Erica Bryant tells us how a showhouse job inspired her to start her firm and how hiring a photographer transformed her entire business.
magazine
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July 14, 2021
How to help clients understand why they want what they want
“Clients don't know what they want.” It’s a cliche of the profession that’s half true. Clients generally know what they want, but rarely do they know why. Solving that particular puzzle is key to these two designers’ psychology-driven approaches.
magazine
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July 12, 2021
Are you asking your clients the right questions?
There’s no such thing as a stupid question—but there are ways to guide your early conversations with clients to elicit more meaningful results. We asked eight designers how they unpack a client’s needs, wants and wildest dreams.
50 states project
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July 3, 2021
Why an on-staff librarian is this Montana designer’s secret weapon
In this week’s installment of the 50 States Project, Bozeman, Montana–based Abby Hetherington tells us why she charges a flat hourly rate for her whole team, how opening a store helped up her game, and why she thinks 60 percent of a firm’s time should be billable—and at least 5 percent should be for fun.
50 states project
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June 26, 2021
Why this Missouri designer reinvents the wheel for every project
In this week’s installment of the 50 States Project, St. Louis–based Amie Corley tells us why she scaled back from 30 projects to three, how she pushes clients outside their comfort zone, and why she asks clients for post-project reviews.
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