Kaitlin Petersen
50 states project
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January 10, 2021
Why this Alabama designer flies her furniture maker in for installations
In the first edition of the 50 States Project in 2021, Mountain Brook, Alabama–based designer Betsy Brown tells us about the challenges of reinventing her style over time, why she hired a designer with an engineer’s brain to run her office and how she goes the extra mile for installations.
magazine
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January 3, 2021
Remembering legendary AD editor Paige Rense
In Paige Rense’s 40-year tenure at Architectural Digest, the sleepy regional quarterly became an iconic brand—one that had the power to catapult interior designers to stardom. Rense passed away on Friday; in her memory, we're revisiting this 2018 interview with the legendary editor.
year in review
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December 30, 2020
Great designer advice from the 50 States Project in 2020
Our yearlong series of interviews with interior designers across the country has explored the nuances of building, growing and helming a design firm. As we look back at some of the best stories of 2020, here are some of the stand-out business lessons from the diverse cast of designers featured in our 50 States Project.
year in review
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December 28, 2020
Top 10 tips from business coach Sean Low in 2020
As the year winds down, we’re looking back at the best stories of 2020—including some essential strategies and sound bites from Business Advice columnist Sean Low, from pointers on setting boundaries with clients and raising your rates to tips on reframing the way you think about (and explain) the way you charge.
50 states project
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December 25, 2020
Why this Washington, DC, designer gives away her consultation fee
In the 51st installment of the 50 States Project—the final chapter of the series in 2020 before we return to the start of the alphabet next week—BOH spoke with Washington, D.C.–based Zoë Feldman about building trust with clients, how sending a weekly email to clients transformed her relationship with billable hours, and why she learned to step back to help her firm grow.
50 states project
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December 18, 2020
How a new-hire assessment tool helped these Wyoming designers scale
In the 50th installment of the 50 States Project, BOH spoke with Jackson Hole, Wyoming–based Rush Jenkins and Klaus Baer, co-founders of WRJ Design, about designing exhibitions like the Mario Buatta collection for Sotheby’s, why the operations of a firm shouldn’t take a backseat to design, and how an eight-hour design test changed the way they grow their firm.
50 states project
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December 11, 2020
Why this Wisconsin designer is her firm’s perfectionist-in-chief
In the 49th installment of the 50 States Project, BOH spoke with Whitefish Bay, Wisconsin–based Jessica Jubelirer about learning the pitfalls of the industry, why an element of fun is a key ingredient in any project she accepts and how design is like sausage-making.
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