Kaitlin Petersen
50 states project
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September 25, 2022
Why this Oklahoma designer has separate teams for finishes and furnishings
In this week’s installment of the 50 States Project, Oklahoma City–based designer Kelsey McGregor of Kelsey Leigh Design Co. tells us how she stepped into a mindset that allowed her to charge her worth, how she empowers her team to develop their own aesthetic and why proper staff training is a painstaking but worthwhile investment.
comings & goings
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September 19, 2022
Universal Furniture appoints new president
Starting in 2023, Universal Furniture CEO and president Jeff Scheffer will be replaced by senior vice president of sales Sean O’Connor, who will assume the role of president. BOH spoke with O’Connor alongside vice president of marketing Neil MacKenzie to hear about the past, present and future of the brand.
50 states project
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September 17, 2022
How this Ohio designer managed to take a five-week sabbatical
In this week’s installment of the 50 States Project, Columbus, Ohio–based designer Cheryl Beachy Stauffer of Crimson Design Group tells us about looking for efficiencies, creating a leadership team and letting go of the details in order to focus on the big picture.
50 states project
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September 10, 2022
How this North Dakota designer overcame her fear of picking out furniture
In this week’s installment of the 50 States Project, North Dakota–based designer Brandi Youngmark tells us about learning to value her time, adding furniture selection to her architecture-centric business and the highs and lows of running a solo firm in the red-hot Midwest Great Lakes region.
50 states project
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September 2, 2022
Why this North Carolina designer has a videographer on staff
In this week’s installment of the 50 States Project, Greenville, North Carolina–based designer Carley Page Summers tells us how she found stress-free success on Instagram, why she only wants to charge for her time, and how she’s built her brand by photographing all of her own work.
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