Kaitlin Petersen
digital disruptors
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April 12, 2021
West Elm is going all in on influencers
The home industry has been somewhat slow to embrace influencer marketing. If West Elm’s new ambassador program is any indication, that’s soon to change.
50 states project
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April 11, 2021
Why this Indiana designer keeps a budget-friendly option on her list of services
In this week’s installment of the 50 States Project, Fishers, Indiana–based Sunshine Brooks of Shine Design shares why not all consultations are created equal, the reason she keeps two-hour consultations on her list of services, and why putting value on her work made clients value her, too.
magazine
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March 29, 2021
Can you get more out of your website?
What does your website say about your firm? A lot more than you might think. For advice on captivating the client from the first click, we asked pros who specialize in perfecting the digital footprints of interior designers.
50 states project
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March 12, 2021
How this Georgia designer’s HGTV stint helped him define his brand
In this week’s installment of the 50 States Project, Atlanta-based designer Justin Q. Williams of TradeMark Design Co.—and current contestant on HGTV’s Design Star: Next Gen—shares how he kept the faith while waiting for the right career, product and TV opportunities to fall into place.
magazine
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March 9, 2021
Accent walls: Pinterest trend or here to stay?
When designer Kevin Isbell posted an Instagram Reel to announce that accent walls “need to go” earlier this year, not everyone agreed—designer Jessica McCarthy among them. In the latest Designers Debate column, the two California designers face off on whose vision makes for a more stylish statement.
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