Kaitlin Petersen
magazine
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May 19, 2022
Why this designer is focused on building a business, not a job
Oakland, California– and Atlanta-based designer Kelly Finley of Joy Street Design started her career as a corporate attorney. Now she’s looking to build a design empire, which means developing a team that can make decisions without her.
50 states project
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May 15, 2022
Why every stage of this Maine designer’s process ends in a deliverable
In this week’s installment of the 50 States Project, Portland, Maine–based designer Tyler Karu tells us how flipping homes got her business going while the economy was in a slump, why she added an art advisor to her team and how hiring a project manager changed her firm’s trajectory.
50 states project
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April 29, 2022
‘The price is the price,’ says this Kentucky designer
In this week’s installment of the 50 States Project, Lexington, Kentucky–based designer Benjamin Deaton tells us why he keeps two handymen on staff, how a retail store helped him target new clients and why he’s not obsessed with book deals or fabric lines to know he’s made it.
magazine
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April 28, 2022
Why this designer reserves all of her Monday meetings for her team
When Atlanta-based designer Whitney Ray founded Wyeth Ray Interiors with architect Joel Kelly in 2017, she started out slowly—taking three or four projects a year at first, then making a few hires. Then, in 2021, growth came quickly: The firm ended the year with six employees and 29 projects in the books, and had more than doubled its revenue.
50 states project
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April 24, 2022
Why this Kansas designer is getting ready to step into the limelight
In this week’s installment of the 50 States Project, Mission Hills, Kansas–based designer Annie Anderson tells us how being a top salesperson at Ralph Lauren translated into a design career, why she wrestles with how big she wants her career to be, and why she’s never needed a website.
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