Kaitlin Petersen
Filter +
50 states project
|
September 26, 2020
How this Pennsylvania designer developed a filter to find her ideal clients
In the 38th installment of the 50 States Project, BOH spoke with Philadelphia and New York–based designer Chanae Richards about the importance of early mentorship, why it’s OK to say yes to everything at first, and how plants tell her everything she needs to know about a client.
50 states project
|
September 18, 2020
How this Oregon designer delegated so she could get back to design
In the 37th installment of the 50 States Project, BOH spoke with Portland, Oregon–based Jessica Helgerson about her criteria for choosing projects, balancing residential and commercial work, and why she doesn’t hide her politics on Instagram.
50 states project
|
September 11, 2020
Why this Oklahoma designer has the hard client conversations early
In the 36th installment of the 50 States Project, BOH spoke with Tulsa, Oklahoma–based Bailey Austin Bird about the beauty of being a versatile designer, her ultraselective client-vetting process, and why she tracks every four-minute call.
50 states project
|
September 7, 2020
How this Ohio designer relaunched her business after a five-year break
In the 35th installment of the 50 States Project, BOH spoke with Columbus, Ohio–based Julie Paulino about relaunching her business after a five-year pause, the challenges of networking as an introvert, and why she’s starting an online concept store.
50 states project
|
August 30, 2020
How this North Dakota designer made the most of relationships with builders
In the 34th installment of the 50 States Project, BOH spoke with Fargo, North Dakota–based Lindsey Christie, who founded Lindsey Grace Interiors three years ago after moving back to her hometown and realizing that her dream job didn’t exist. She tells us about the importance of on-the-job learning, why e-design hasn’t taken off for her firm, and how she focuses on the value of saving time when she’s pitching her services to clients.
industry insider
|
August 26, 2020
Universal adds an outdoor category, completing a 10-year brand transformation
Ten years ago, Universal Furniture’s main customers were retail chains like Havertys or Raymour & Flanigan. Now, the company is thriving with an industry-favorite showroom in High Point, partnerships with Coastal Living and Miranda Kerr, and a forthcoming entry into the outdoor furniture category. How did they do it?
50 states project
|
August 23, 2020
Why this North Carolina designer isn’t shy about putting family first
In the 33rd installment of the 50 States Project, BOH spoke with Charlotte, North Carolina–based Marie Cloud, who founded Indigo Pruitt Design Studio in 2017, about educating clients early and often, getting clients based on her shopping cart in HomeGoods, and the real conversations about race happening in the design industry.
weekly feature
|
August 19, 2020
What would Sister do? A traditionalist icon embraces the future
It’s hard to think of a decorator more associated with “traditional” than Sister Parish. But in recent conversations with Parish’s granddaughter and great-granddaughter about the family brand, the topics were decidedly 21st century: Instagram Live, e-commerce, and even transparent pricing.
Load More »
Advertisement