digital disruptors | Sep 12, 2017 |
Wayfair officially launches Perigold, its foray into the high-end

Schumacher, Brownstone, Lexington, Milling Road, Sferra, Frette: A 300-plus-name roster of designer-favorite brands has debuted online at Wayfair’s first luxury website. Perigold, which quietly went live this past spring, officially launches today.

Perigold is officially live.

“We are thrilled to present this groundbreaking new retail offering to shoppers seeking the highest-quality furnishings for their homes,” shared Paul Toms, vice president, Perigold. “Perigold provides wide-ranging access to the most respected brands in home, along with tremendous ease of dedicated concierge service and white-glove delivery on all products. It’s a truly unique home-shopping experience that shoppers will love.”

Courtesy Lexington/Perigold
Courtesy Lexington/Perigold

Wayfair also owns AllModern, Birch Lane, DwellStudio and Joss & Main. With Perigold, the brand offers what it calls “expert concierges,” who provide style and logistics help, as well as white-glove delivery, free shipping on $49-plus purchases, assembly, and packaging removal.

“It is now possible to explore, discover and shop beautiful home furnishings and decor items from the most prestigious interiors brands all in one place,” said Toms. “At Perigold, we are dedicated to bringing the very best in home to shoppers in the most seamless and delightful way possible.”

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.