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industry insider
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September 16, 2020
Why the virtual showhouse might be here to stay
In December, Seasonal Living will launch a 3D showhouse with real products selected by 11 designers. CEO Gary Pettitt tells BOH about the process, plus the benefits and drawbacks of a virtual showhouse versus the real deal.
digital disruptors
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August 13, 2020
Can Interiors Academy use Instagram to keep the industry connected?
Design editors Sabine Rothman and Emilio Pimentel-Reid created Interiors Academy, a series of live talks with design experts across the world. As the Instagram Live craze dies down, can they move the conversations beyond social media?
weekly feature
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August 5, 2020
Is there opportunity for designers on TikTok?
On TikTok, it’s easy to go viral fast. But the app also skews young and can prove difficult to convert viewers into clients. Here’s how interior designers are leveraging the 60-second video platform now.
e-design
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July 29, 2020
Here’s why Havenly is getting into online education
When Havenly noticed a shortage of digital skills in its hiring pool, the company decided to launch Havenly University, which offers designers free courses in virtual image rendering skills.
industry insider
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July 9, 2020
Can the subscription model work for high-end furniture?
Until recently, subscription furniture startups have been focused on the middle tier of the market. Now, a new entry to the marketplace, ZZ Driggs, is targeting the high end with artisan-made furniture and antiques for rent.
digital disruptors
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June 26, 2020
This production company is trying to democratize content creation
Hoping to lower the barrier of entry to quality photography and styling for e-commerce, Elizabeth Giorgi and Hayley Anderson founded Soona, a fast-casual approach to content creation that allows businesses to mail in product and have it shot and styled at an affordable price.
digital disruptors
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June 24, 2020
This brand is putting a luxury spin on sustainable bedding
After a decade working in textiles for brands like Ralph Lauren Home, Adah Chan has launched Baea, a sustainable bedding company with a design-forward approach that plans to take on the luxury market.
digital disruptors
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June 19, 2020
Spoak aims to be Houzz for a younger generation
A year after launching e-design company Spoak, Hilah Stahl and her co-founder, John Kenny, realized that they were hiding their best asset—a designer project management platform—behind the scenes.
digital disruptors
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June 12, 2020
How these designers got to the top of Google
“Looking for an interior designer? Just Google it”—but how can you make sure your firm’s name is the one that gets clicked on? BOH asked a few SEO pros how they got their firms to the top of the list.
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