Virginia-based designer DuVäl Reynolds wanted an easy way to virtually manage his go-to products. In the process, House of DuVäl, a drop-ship retail operation, was born.
I got into e-commerce backwards. In the beginning, the impetus was wanting one backend site to collect all the pieces I like. Designers will relate to this: You have 1,500 vendors you’re working with, and it’s hard to keep track of everything, even your staples. I thought it would make sense to build my firm its own private shopping site, so that if an employee wanted to find something they knew I’d approve of, they could just go there. As we were putting it together, I realized that the site could be customer-facing. I’ve always wanted to sell product, so we decided to go for it.
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