Fred Nicolaus
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comings & goings
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August 21, 2019
Sunbrella just hired its first marketing chief. What’s he planning to do?
Sunbrella has come to so clearly define performance fabrics that the brand is almost synonymous with the category. Such totality-level eclipsing of a market is certainly an enviable position. On the other hand, strong brand identification can be confining, making it difficult to move nimbly through the landscape and sell different things to different audiences. Dilemmas such as these are now in the hands of Steve Pawl, Sunbrella’s first-ever chief marketing officer.
weekly feature
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August 20, 2019
What’s going on with Homepolish?
By outward appearances, it’s business as usual at Homepolish. Behind the scenes, the company is in the thick of a tumultuous period: Since late June, the majority of employees have been on unpaid leave, the company has vacated its 12,000-square-foot office, and business is being slow-walked. We talked to founder and CEO Noa Santos, as well as former and current employees, to find out what went wrong—and what’s next.
podcast
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August 19, 2019
How Christopher Peacock beat the recession
Luxury cabinetmaker Christopher Peacock knows a thing or two about recession, having started his business in the thick of one. In the latest episode the Business of Home podcast, he shares the story of his incredible career—as well as some timely pointers for making it through a downturn.
industry insider
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August 15, 2019
Kravet’s treasure trove archive makes its debut at NYSID
In a climate-controlled room in Bethpage, Long Island, sits a wonder of the modern design world: Kravet’s 35,000-piece archive of textiles from around the globe. Now, for the first time, selections from the archive will be on display to the public, in an exhibit at the New York School of Interior Design.
weekly feature
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August 7, 2019
After an acquisition, Design Milk starts a new chapter
More than a decade ago, Jaime Derringer launched Design Milk as an elevated independent design blog. After turning down many an offer, Derringer finally sold the brand to Ahalife in February, marking the start of Design Milk's next chapter and new e-commerce strategy.
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