Unlike the influencer-saturated fashion and beauty spheres, the influencer marketing model has been slow to take hold in the home industry, especially the high end. Here’s why—and when to expect that to change.
After a period of dramatic transition, NYCxDesign is looking ahead to its next chapter. Business of Home caught up with new executive director Elissa Black and program director Valerie Hoffman to hear about what’s on the horizon.
Even as drawn-out lead times continue to plague the home industry, not all brands are suffering. BOH checked in with leaders at companies that are capitalizing on the challenges of the moment to find success.
Circularity is an effective yet challenging way for brands to go green amid the growing sustainability movement. At last week’s Circular City Week, experts explained what circularity requires—and why it’s bound to become more common.
Live selling is an old concept that’s taking off in new ways in the digital era. BOH checked in with workplace furniture brand Humanscale, which recently tested the strategy, about how home companies can capitalize on the trend.
Though relatively new, The Expert has garnered buzzy designers and a growing wait list. In the latest episode of The Business of Home Podcast, the platform’s founders discuss plans to strategically scale and seize e-commerce opportunities.