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Fred Nicolaus
technology
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April 3, 2025
An industry-incubated AI startup makes its debut
Two years into the deluge of direct-to-consumer AI design platforms, a to-the-trade option has arrived in the form of DecorX, a tool launched by Markor chairman Mark Feng and available through Caracole’s trade portal.
technology
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March 28, 2025
Wayfair’s new tool shows AI’s strengths and limitations
Two years after debuting its first AI-powered tool, Wayfair has launched Muse, an artificial intelligence platform that delivers inspirational products in response to design style prompts. Fred Nicolaus reports on where Muse wins and loses.
lawsuits
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March 20, 2025
Ohio’s attorney general sues Burke Decor
A year after BOH broke the news of Burke Decor’s litany of business problems, the company is facing a lawsuit from its home state, which is seeking damages over fraudulent practices and “empty promises.”
weekly feature
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March 19, 2025
Did Covid really change the design industry?
From trade show shifts to supply chain shake-ups, Covid transformed the design industry in ways both temporary and lasting. Fred Nicolaus takes stock five years after the pandemic.
furniture
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March 13, 2025
Rarify made furniture cool. Can they make it pay?
As part of a quest to grow their e-commerce business dedicated to modern and contemporary furniture, Jeremy Bilotti and David Rosenwasser built an audience of design obsessives on social media. Now they’re opening a Philadelphia showroom and reaching out to the trade.
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