Business of Home News

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January 2, 2026

This Seattle retailer finds a bigger purpose in her neighborhood

Alana Tang, owner of Seattle vintage home store In the Comfort Of, explains her big-picture goals and what it’s like steering Gen Z shoppers away from dupes and toward quality.

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December 17, 2025

Nearly six decades into this Nantucket business, its owners are focused on growth

Bess Clarke and Stephanie Hall of Massachusetts landmark Nantucket Looms explain how they balance the seasonal aspects of their business and why romance is essential to creating a sustainable brand.

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December 4, 2025

This California retailer has tackled antiquing from every angle

Shane Brown, who owns four home stores in Los Angeles and Santa Barbara counties, discusses his perennial quest to open in new locations, how he’s shielding his bottom line from tariffs, the evolving celebrity status of Montecito, and where he’s headed next.

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November 19, 2025

How one family photo inspired four home stores in Arizona and Kansas

Ana and Brian Wells, co-owners of the UrbAna home stores, share the charming genesis of their brand, the nitty-gritty of opening new locations, and why they think retail is just a vehicle for something bigger.

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November 5, 2025

How a Kansas City retailer is revamping a beloved local heritage brand

Kansas City, Missouri–based interior designer Katie Laughridge, owner of the home shop Nell Hill’s, shares why she took over a 44-year-old brand and which age-old business advice she’s ignoring as she leads the company into the future.

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October 22, 2025

This Bozeman retailer describes the look that leaves customers speechless

Interior designer Susan Weiss of Emerson Bailey talks about her customers’ love of Swedish folk chairs, bonding with craftsmen in Belgium, and managing Nordic staff and projects from America.

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October 8, 2025

Why this Philly home store now has a weekly supper club

Neffi Walker, interior designer and owner of the Philadelphia store The Black Home, discusses the decision to move her life and business to a new city, her struggles with e-commerce, and trying to balance it all.

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September 24, 2025

These Brooklyn retailers are creating a designer hub on Atlantic Avenue

Designers Colin Stief and Sarah Zames, owners of Brooklyn-based showroom Assembly Line, talk about developing local events, the learning curve of hiring staff, and why a certain medicine cabinet sells like gangbusters.

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September 16, 2025

Top stylists share their on-set secrets

The most sought-after interior stylists pull back the meticulously steamed curtain to share how they work—and which fruits they’re tired of placing in bowls.

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September 10, 2025

This Washington, DC, retailer has a surprising e-commerce customer base

Amanda McClements of Salt & Sundry shares her journey as a store owner, which has included three shops, a change-up in aesthetic vibe, and a community gathering place amid political tumult.

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