industry insider | Mar 30, 2017 |
Williams-Sonoma debuts collection by AERIN
Boh staff
By STAFF

A new home collection by AERIN debuts today at Williams-Sonoma, including pillows, bedding, hand-painted cachepots and sculptural pieces, decorative metal and ceramic objects, artwork, chandeliers and table lamps. The collection features chinoiserie florals, coastal-inspired themes, natural fibers like raffia and linen, and a muted pastel color palette with gold accents.

Williams-Sonoma debuts collection by AERIN
Williams-Sonoma debuts collection by AERIN

“Collaborating with Aerin Lauder was an exciting endeavor for our brand. Her impeccable sense of style and love for entertaining made her an ideal partner,” says Janet Hayes, president of Williams-Sonoma and Williams-Sonoma Home. “AERIN and Williams-Sonoma are both in touch with our customers’ needs and this collection reflects them in an exceptional way. We are eager to debut this exciting collaboration.”

Williams-Sonoma debuts collection by AERIN

“Williams-Sonoma has been in my home for as long as I can remember. I am honored to be collaborating with a brand I have admired for so long,” says Aerin Lauder, AERIN founder and creative director. “Both AERIN and Williams-Sonoma share the same sense of style and passion for impeccable design. I am so excited to launch this exclusive collection offering a large variety of pieces that speak to my heritage, passion for entertaining and love for home decor. The collaboration and design process has been a special experience since day one, and I hope the customer loves the collection as much as I do.”

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