digital disruptors | Jan 13, 2016 |
Home goods brand Wayfair expands into Canada
Boh staff
By Staff

Wayfair last week announced its foray into Canada, with a catalog of 7,000 suppliers offering 7 million items. The brand also introduced two new programs for Canadian interior designers: Trade Services and Wayfair Business.

“The launch of Wayfair.ca will allow us to better meet the needs of our growing base of Canadian customers as they seek an exceptional shopping experience for home furnishings and decor,” said Niraj Shah, Wayfair CEO, co-founder and co-chairman. “We are excited to offer Canadians an unrivaled shopping experience for everything home. Wayfair.ca offers an expansive selection of home furnishings, along with inspiring content, excellent service and convenient shipping and delivery options to help Canadians find the perfect item at the right price.”

Wayfair’s Trade Services program provides discounts and customized support to interior designers, architects, contractors and real estate developers; while the Wayfair Business program targets B2B customers in industries including office, hospitality and education.

“Whether sourcing furnishings for a residential setting or a commercial space, designers and business professionals now have one comprehensive, go-to resource for all of their furniture and decor needs,” says Jessica Dowling, head of Trade Services at Wayfair. “Our Trade Services and Business programs make it easier than ever for design and business professionals to find exclusive discounts on the right products and seamlessly manage projects with the support of a dedicated team of service professionals who understand their unique needs.”

From January 21 to 24, Wayfair will be in attendance at the Interior Design Show in Toronto, Canada’s largest design event. Learn more.

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