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Kaitlin Petersen
trade shows
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January 31, 2025
5 lessons from Las Vegas Market
Although vendor presentations at Las Vegas Market are still a fraction of the size of High Point’s, the January show demonstrated growing brand representation, strong attendance and upbeat vibes, reports BOH editor in chief Kaitlin Petersen.
year in review
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January 3, 2025
Saying goodbye to the 50 States Project
As we bid farewell to the 50 States Project, BOH editor in chief Kaitlin Petersen looks back on interviews with hundreds of designers from across the country—and what lessons we can take from the stories they shared.
50 states project
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December 27, 2024
Why this South Carolina designer is focusing on the things clients remember
In this week’s installment of the 50 States Project, Charleston, South Carolina–based designer Betsy Berry tells us how working for blue chip New York design firms taught her to pursue perfection, why she created an annual retreat for her staff, and how she’s finding new ways to get project timelines right.
50 states project
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December 20, 2024
How new software helped this North Dakota designer win with clients
In this week’s installment of the 50 States Project, Bismarck, North Dakota–based designer Alexa Kingery tells us how she marketed her work while growing her portfolio, how she created a safety net to protect herself in the procurement and billing process, and why she looks up to industry titans without feeling the need to emulate their formulas.
50 states project
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December 6, 2024
How real estate agents have become a key source of growth for this Wyoming designer
In this week’s installment of the 50 States Project, Jackson, Wyoming–based designer Shannon White Burns tells us how she uses early budget conversations to figure out how involved clients want to be in the design process, why she thinks charging a markup is essential, and how she’s reevaluating her benefits package as she prepares to make a new hire.
50 states project
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December 1, 2024
Why this West Virginia designer is reevaluating her relationships with vendors
In this week’s installment of the 50 States Project, Charles Town, West Virginia–based designer Sharron Braylock of Studio One Design tells us how she learned to let go of the perfectionism that was holding her back, how attending High Point Market for the first time changed her business, and how reconnecting with a long-ago client reaffirmed her sense of purpose.
50 states project
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November 22, 2024
How making 5 connections a day transformed this New Mexico designer’s business
In this week’s installment of the 50 States Project, Santa Fe, New Mexico–based designer Melinda Browning tells us how an intense marketing outreach sprint paid off for her business, why she sources 80 percent custom furniture, and why her billing structure is flat-fee—with a twist.
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