How do you shepherd a client from initial contact to signed contract? We asked seven designers about the journey to the dotted line—including the age-old debate of whether to charge for the first consultation. 

How do you respond to inquiries?

Emily Davis: Most inquiries are generated from referrals, so potential clients sometimes call or text as the first point of contact. I request their email address and send them a “Working With Me” document—a one-page PDF that outlines my processes, fees and business practices. If they are in agreement, we set up an initial meeting.