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Case Study

5 tips for navigating design media today

case study | November 15, 2018
With the wave of recent changes at major publishing houses, the shift in print editorial coverage and the rise of Instagram, the world I started my PR career in looks nothing like the one I work in today. So how do we reconcile with what we have in front of us, and where do we go from here? By Laura Bindloss

How to compete with giant retailers

case study | October 30, 2018
Big, well-known companies have many major advantages over smaller businesses, including resources and scale that can be hard to compete against. Chicago-based Jayson Home founder Jay Goltz discusses how that same scale can also be a disadvantage for big brands, and how small retailers can leverage their strengths to compete with large national chains. By Jay Goltz

Hiring, nurturing and keeping creative people

case study | August 24, 2018
Jay Goltz is an author, former NYTimes.com small business columnist and founder of The Goltz Group—which includes Artists Frame Service, the largest frame shop in America; Jayson Home, the furniture and accessories store; Chicago Art Source, a gallery and corporate art business; and Bella Mouldi... By Jay Goltz

Weighing the benefits of a pop-up vs. a permanent showroom

case study | July 24, 2018
Jay Goltz, author and former NYTimes.com small business columnist, founded Jayson Home in 1997 after his early business, a picture framing company, grew into the largest in the country. In his first column in a three-part “Case Studies” series for Business of Home, he delves into the pros and co... By Jay Goltz

Case Study: Dave Dawson on company culture

case study | June 8, 2018
THE URBAN ELECTRIC CO., the upstart lighting brand that counts so many professional designers among its fans, is toasting 15 years in business. In recognition of the occasion, we asked company founder and CEO Dave Dawson to share with us what he has learned along the way. My wife and I starte... By Dave Dawson

PR strategy and tactics have evolved. Are you up to date?

case study | May 9, 2018
De Gournay, Uhuru, Coco-Mat, Sasha Bikoff and Resource Decor are among the clients of Laura Bindloss, who founded Nylon Consulting in 2012 as a luxury home and lifestyle PR company for designers and brands throughout the U.S. and U.K. In the first of her series of “Master Classes” for Business o... By Laura Bindloss

Case Study: Dave Dawson on product development

case study | April 13, 2018
The Urban Electric Co., the upstart lighting brand that counts so many professional designers among its fans, is toasting 15 years in business. In recognition of the occasion, we asked company founder and CEO Dave Dawson to share with us what he has learned along the way. Dave Dawson; cou... By Dave Dawson
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