Case Study

The paradigm shift: A successful way forward for brick-and-mortar

case study | May 23, 2019
In her first column for BOH, designer and retail entrepreneur Michele Varian debunks what you think is impacting brick and mortar retail—and highlights what’s truly driving the radical changes retailers are seeing and feeling today. By Michele Varian, as told to Emily R. Pellerin

Why are designers leaving money on the table?

case study | May 16, 2019
Interior designers play a critical role in the home furnishings supply chain, but they aren’t leveraging their buying power. The result is a lot of opportunity squandered—and money left on the table. Maury Riad weighs in on how, with small changes to their business model, design professionals can revolutionize the industry. By Maury Riad

Dave Dawson on mentorship and community building for entrepreneurs

case study | January 3, 2019
One of the most important lessons I’ve learned thus far—in life, but particularly in business—is that it is OK to say, "I'm not sure.” In fact, it is one of the most powerful phrases in a leader’s vocabulary, and saying it aloud without fear or reservation is often the key to building a community that will support an entrepreneur in invaluable and unexpected ways. By Dave Dawson

5 tips for navigating design media today

case study | November 15, 2018
With the wave of recent changes at major publishing houses, the shift in print editorial coverage and the rise of Instagram, the world I started my PR career in looks nothing like the one I work in today. So how do we reconcile with what we have in front of us, and where do we go from here? By Laura Bindloss

How to compete with giant retailers

case study | October 30, 2018
Big, well-known companies have many major advantages over smaller businesses, including resources and scale that can be hard to compete against. Chicago-based Jayson Home founder Jay Goltz discusses how that same scale can also be a disadvantage for big brands, and how small retailers can leverage their strengths to compete with large national chains. By Jay Goltz

Hiring, nurturing and keeping creative people

case study | August 24, 2018
Jay Goltz is an author, former NYTimes.com small business columnist and founder of The Goltz Group—which includes Artists Frame Service, the largest frame shop in America; Jayson Home, the furniture and accessories store; Chicago Art Source, a gallery and corporate art business; and Bella Mouldi... By Jay Goltz

Weighing the benefits of a pop-up vs. a permanent showroom

case study | July 24, 2018
Jay Goltz, author and former NYTimes.com small business columnist, founded Jayson Home in 1997 after his early business, a picture framing company, grew into the largest in the country. In his first column in a three-part “Case Studies” series for Business of Home, he delves into the pros and co... By Jay Goltz
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