There are certain types of projects that bring out a designer’s best work. How do you discover what those are for your firm? If you’re looking to zero in on your ideal client profile, start here.

There is a magical moment in the trajectory of a design firm when you have built up a body of work, you’re making a decent profit, and you finally feel like you have got the hang of this whole entrepreneurship thing. After years of pounding the pavement and taking whatever work came your way, a shift happens: Suddenly you, as the principal, get to decide what jobs you want to take. That also means you can choose what projects not to take, passing on work that doesn’t move the needle for your business or fulfill you creatively.

Byron Risdon went all in on an oxblood palette for this atmospheric home barEast & Lane