Business of Home News

weekly feature

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October 2, 2024

Propped up: How great interior styling can take your portfolio to the next level

Though it’s the final step in the design process, styling should never be an afterthought. Six industry pros weigh in on the key components of successfully styling a finished project to make it photo-ready.

weekly feature

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September 18, 2024

Small budget, big impact: How boutique brands get creative with marketing

Producing a photo shoot to showcase a line of textiles and wallcoverings comes with a host of costs that can be out of reach for small companies. From dollhouses to Photoshop, here’s how they’re finding ways to stand out in an increasingly crowded market.

industry insider

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September 16, 2024

Pick a card: How this design firm is gamifying the client intake process

Forget the questionnaire: New York design firm The Up Studio created a conversation card game called Personal Space to help clients zero in on what they want in their dream home.

designer toolkit

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September 3, 2024

How turning your firm’s processes into a manual can change your business

As she approached her fifth year in business for herself, Thiara Borges Dananberg hit pause to reevaluate her firm’s internal processes and project pipeline. In both cases, she realized that it was time to streamline.

designer toolkit

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August 22, 2024

How obsessing over solutions transformed this designer’s firm

In the process of identifying her firm’s core values, Laura Hodges decided to take a new approach to addressing client issues. When it worked, she used the same strategy with her own team.

weekly feature

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August 14, 2024

What does your personal style say about your design business?

In an aesthetic field, the way you define your fashion sense can play a large role in your business and brand. How should a designer dress? BOH asked interior designers across the country to weigh in.

industry insider

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August 8, 2024

Surya relaunches Mitchell Gold + Bob Williams

Under new ownership, the North Carolina brand is ready to make a comeback with the relaunch of 50 of its bestsellers in a new, trade-only model.

mergers & acquisitions

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July 24, 2024

Studio Designer acquires Mydoma

The interior design business management software has acquired its competitor with the goal of becoming a career-spanning tool for the trade.

designer toolkit

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July 24, 2024

A designer’s guide to interior photography

Is your project ready for its close-up? Here’s everything you need to know before your next photo shoot, including who to hire, how much to spend, what to expect, and so much more.

kitchen & bath

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July 19, 2024

Meet the new startup democratizing designer bathrooms

Amy Wasserman and Aaron Popowsky, the founders of The Unoriginal Bathroom Company, want to streamline renovations into a few clicks.

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