Whether you want to attract top talent or keep a first-rate team for the long haul, the way you compensate your employees matters. Here’s how your personal values can align with the workplace benefits you offer.

Group fitness classes, clothing rental subscriptions, personal enrichment stipends, birthdays off: These days, employee benefits are getting more creative as design businesses seek to gain a competitive edge in the talent market. But knowing where to start—or how to pay for it—can be daunting for principals.

Getting in touch with the type of firm you want to lead and what’s important to you is the first step in putting those perks into practice in your business. Brooklyn-based business coach Ginna Christensen recommends that designers focus on just a couple of values at the outset in order to make goals more feasible. “What are two things that are core to who you are, that you couldn’t get out of bed in the morning if you didn’t feel like you were honoring?” she says.