Aesthetically inclined bargain hunters, your calendar just got a little more crowded. This fall, a new design-oriented sample sale will make its debut at the Starrett-Lehigh building on the far west side of Manhattan, from October 23 to 25. The event, called The Spoils, is the creation of Jesse James, co-founder and president of retail trade show Shoppe Object.

James has spent the majority of his career working with brands and retailers behind the scenes; the sample sale fulfills his long-held desire to host a consumer-facing event. But the spark for the show very much came from his awareness of a classic industry paradox around unsold inventory: Storing it is expensive, but slapping a bunch of sale stickers on everything risks devaluing the brand. The challenge applies to manufacturers and retailers alike—and both will participate in The Spoils.

“Everyone’s sitting on inventory that’s great that just didn’t move as fast as you thought it would, and you can’t just keep growing the size of your booth at a trade show,” he says. “And retailers are just paying so much for their spaces that it’s kind of a bummer when you have to have a sale shelf or relegate parts of your store to discounted merchandise.”

Holding a buzzy sample sale removes some of the stigma of discounting, concentrates eyeballs and wallets in the same space, and also gives the consumer something they want. “People desperately want a bargain,” says James. “And I loved the idea of bringing brands and retailers together, because they are a community. They are on opposite sides of the fence most of the time, but bringing them together in a shared space is celebratory and fun.”

The Spoils will occupy the same space as Shoppe Object through an agreement the trade show (and its corporate parent, Andmore) have worked out with the owner of the Starrett-Lehigh. James is planning to keep the build-out minimal, and to offer space to sellers at an accessible price—he says the point of entry will be roughly 20 percent of the cost of participating in Shoppe Object.

“Making the burden of participation as low as possible for the brands was important,” he explains. “We decided to take this approach of just offering a few standard fixtures that people can rent, and then the cost of participation is just around the number of fixtures that you rent and your footprint.”

James has finalized contracts with some early sign-ons (proof of the maxim that if you want something done, give it to a busy person—he also just opened a restaurant upstate), with confirmed vendors thus far including John Derian, Hawkins New York and Moore & Giles among others. Certainly, some others will come from his relationships through Shoppe Object, meaning the sale will likely feature a sampling of the buzzy decor, tabletop, accessories and gift brands that populate the show—and the retailers who walk the aisles. But for The Spoils, he is hoping to cast a wide net.

“We’re presenting this as the design world’s greatest sample sale,” he says. “I’m really wanting it to be a broad base of product categories. … We’re talking to textile brands, we’re trying to figure out how to work with furniture brands that want to be involved and are looking for an opportunity. … I’d like you to be able to buy a hat or a couch if that’s what comes to the table.”

With the inaugural show two months away, it’s too early to get specific about future plans, but if The Spoils is a hit, James sees a clear roadmap for expansion. “My gut is that this is something that should work and should be a repeatable event,” he says. “So we’re excited about the possibility of this becoming annual in New York and it also being something that could exist in other places.”