From brick-and-mortar debuts to countrywide expansions, BOH has gathered all the showroom news to have on your radar this month.
Showroom Spotlight
What better way to celebrate a 10th anniversary than by opening an inaugural showroom? Interior, furniture and textile designer Natasha Baradaran did just that.
Located in the West Hollywood Design District—which Baradaran describes as “the epicenter of the design world in Los Angeles”—the 2,500-square-foot space is the designer’s first flagship after offering her products in multiline showrooms and a pop-up location for a decade. “One of the main reasons that I wanted to have a space is to really show [my pieces] through my lens for the first time,” she tells Business of Home. “Multiline showrooms are always edited and curated through the lens of the showroom owner. I’m from Los Angeles, and I’m based out of Los Angeles, so it makes sense to have a flagship that reflects the brand as I see it in this location.”
The shop is enveloped in the company’s signature rosewater blush tone from top to bottom, creating a calming effect that also makes the furniture pieces pop—an atmosphere that’s enhanced by high ceilings and the light oozing in from corner windows. “It’s a great backdrop, and the space is not filled to capacity,” says Baradaran. “I really want designers or end users who come in to be able to experience the space without being inundated with a whole bunch of products.” The flagship is divided into two parts: the textile gallery—where a selection of the brand’s 250-plus textile SKUs hang like large blankets on the wall—and the furniture section, which is filled with smaller vignettes.
Also on display is the designer’s latest collection, Aura: The 14 geometrically unique pieces are outfitted in custom finishes to showcase the line’s full scope. Contemporary designs are juxtaposed in showroom vignettes alongside a curated selection of vintage French and Italian items. “I use pieces like these in my interiors, and to see them side by side with what I’m doing as a product designer and how seamlessly they work together is something I haven’t experienced to date,” she says. “We’ve been working on developing and prototyping and creating Aura for over two years, and for it to be shown in our space where I have art-directed it, curated it and brought it to life is amazing.”
Baradaran sees this new chapter as the perfect way to commemorate her decade milestone. “It is an amazing way to see the evolution of something that started as a six-piece capsule and then grew into what it is now,” she says. “I want to explore and grow these lines, and also [explore] how I show it to the designers in our community.”
400 N. Robertson Ave., West Hollywood
California
British design brand Cabbonet opened an L.A. showroom in the Pacific Design Center. The company, known for its kitchens and closets, tapped designer Steven Cooper to help design the sleek and modern space, which displays the brand’s kitchen, dressing room and furniture offerings in a range of materials and finishes through a series of vignettes. 8687 Melrose Ave., Suite B360, West Hollywood
Designer Kathryn Ireland has opened a new showroom in L.A.’s West Adams district. The 1,400-square-foot space houses an array of the designer’s colorful textiles hung on the walls as well as custom furniture and antique objects curated by Ireland herself from her travels. 1750 W. Adams Blvd., Suite A, Los Angeles
Los Angeles–based nursery brand Babyletto opened its inaugural brick-and-mortar location on Melrose Avenue. The space offers a selection of the brand’s modern and sustainably made cribs, recliners and dressers, plus a design center that allows clients to customize the finishes and upholstery. 8360 Melrose Ave., Los Angeles
Luxury cashmere and vicuña purveyor Loro Piana has unveiled a boutique in Montecito, set inside a colonial-style bungalow at the Rosewood Miramar Beach hotel. The shop boasts the brand’s fashion and interior products in a space outfitted in natural materials and silk wallcoverings and carpets by Loro Piana Interiors. 1759 S. Jameson Lane, Montecito
Florida
Pittsburgh-based stone manufacturer Armina opened a new location in Miami. Spanning 35,000 square feet, the gallery and fabrication facility offers the largest inventory of stone in the region, and caters to both residential and commercial projects. 1800 W. Fourth Ave., Hialeah
Georgia
Home decor and bedding brand Boll & Branch has unveiled its first Georgia location, in Atlanta’s Westside Provisions District. Displaying an array of product, the space will feature a “feel wall” that allows customers to touch different fabric and textile options, and will house the brand’s complimentary design consultation service, which offers clients a one-on-one meeting and personalized plan for their project. 1100 Howell Mill Road, Space A04, Atlanta
Maryland
New York–based Rug brand Ernesta, launched by three Peloton co-founders, has opened its second showroom location, this time in Bethesda. The 800-square-foot space joins the brand’s New York showroom in giving customers a hands-on environment to try out its offerings and receive one-on-one assistance to design a rug. 4816 Bethesda Ave., Bethesda
New Jersey
Furniture brand Stickley opened a new showroom in the Paramus Design Center. The space showcases a full range of the brand’s furniture collections in different vignettes across numerous styles and budgets, as well as offering a full-service interior design consultation resource. 772 Route 17 North, Paramus
New York
Atlanta showroom R Hughes has expanded, opening a 7,000-square-foot space on the top floor of the New York Design Center. The space features a mix of contemporary and classic furniture, lighting and textile designs from brands like Refractory, Coup Studio and Hallworth and is a partnership with U.K.–based designer Rose Uniacke, who will have a designated part of the space to display her own offerings. 200 Lexington Ave., Suite 1602, New York
New Jersey–based Jamie Stern opened a new showroom in New York. The 2,155-square-foot retail and design space displays the company’s customizable collections of furnishings, carpets, leather and fabric. 231 W. 29 St., Suite 801, New York
Artefacto, the luxury furnishings and home staging company, unveiled its first New York flagship. Stretching 15,000 square feet, the space was designed by architect and interior designer Patricia Anastassiadis and will debut her newest collection for the brand, Vér, a contemporary assortment of seating, beds and dining tables inspired by nature. 149 Madison Ave., New York
North Carolina
Arhaus, the furniture and home decor brand, opened a new studio in Huntersville, its fourth location in the state. As an Arhaus Studio, the 7,310-square-foot space has a smaller showroom footprint and allows a more intimate shopping experience with more furniture customization and white-glove service. The outpost features 3D room-planning software and touch screen monitors to help shoppers visualize the brand’s products in a project. 16740 Birkdale Commons Parkway, Huntersville
Texas
Design studio MK Workshop opened an interior design showroom in Austin’s South Congress district. The 667-square-foot space features a mix of custom and vintage designs spanning categories like furniture, fabrics and rugs. 3601 S. Congress Ave., Suite A200, Austin; by appointment only
International
Maharam opened its first multibrand showroom in Europe, located in London’s Clerkenwell neighborhood. The space showcases Edelman, Knoll Textiles and Maharam product offerings in a gallery-like showroom designed in collaboration with New York–based architect Neil Logan. 20 St. John’s Square, Londo
