Collaborations | Dec 7, 2016 |
Joss & Main and HGTV team up on NOLA housing series
Boh staff

Home decor brand Joss & Main, which is a part of Wayfair, has teamed up with the new HGTV series Brothers Take New Orleans, furnishing houses to benefit families on the Affordable Living List.

“We have had a long-standing relationship with HGTV and are honored to be involved in their new series, Brothers Take New Orleans,” says Paul Toms, general manager, Joss & Main. “Joss & Main is a perfect complement to the spaces overhauled on the show—offering stylish decor and furniture that can make a beautifully renovated space instantly feel like home. Taking an integrated approach, our daily shoppable sales will also offer affordable home design to families across America.”

The series, which premiered in late November, features hosts Jonathan and Drew Scott, who are working together to restore homes in New Orleans for those on the SBP Affordable Living List, which was founded in 2006 in St. Bernard Parish, Louisiana, and has since rebuilt homes for more than 1,170 families with the help of 150,000 volunteers across seven states.

The featured homes are also shoppable via daily sales on the Joss & Main website

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.