A 42-SKU line that spans items like a firewood tote and stoking set, a snow-colored sectional, an indoor swing chair, and a leather-embossed credenza debuts today from Goop—Gwyneth Paltrow’s lifestyle brand—and CB2. The two partners call the line “a true representation of Gwyneth’s design aesthetic and CB2’s creativity—think a midcentury Curvo pink sofa, intricate Parisian-inspired china and comfy meditation pillows.”
“Everyday dishes to rival the finest china; a curvy, pink velvet sofa; a dining room table made of poured concrete and finished with rounded corners. The Goop x CB2 collection looks to motifs inspired by everything from Parisian flea markets to English cottages to midcentury modern design,” says Ryan Turf, CB2 president. “These eclectic, versatile pieces were conceived with family life in mind—made to last, from the finest materials, and meant to be lived-in and loved, without sacrificing on aesthetics.”
This isn’t the first branded collaboration the lifestyle brand has done; among Goop’s in-house brands are a makeup and skincare line launched in collaboration with Juice Beauty, a fashion line, an all natural fragrance line, and a vitamin and supplement line. CB2 has a number of notable collaborations, including a Fred Segal line launched last summer; a 16-SKU collection with interior designer Brett Beldock, launched last year; a line with rocker Lenny Kravitz; and a small-space collection created in tandem with students at the School of the Art Institute of Chicago (SAIC).
The Los Angeles–based e-commerce site Goop was founded a decade ago by actress Paltrow; it was a precursor for other celebrity lifestyle and wellness sites, and launched its wellness summit in June of last year. Earlier this summer, the brand opened its first international pop-up shop in London. It launched its e-commerce shop in 2012, which went on to bank $1.5 million during its first year of operation.