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digital disruptors | May 4, 2018 |
Why are Modsy and Crate & Barrel teaming up?

With the help of Modsy technology, Crate & Barrel’s Design Service program now allows customers to imagine how furniture and home decor would appear in their spaces.

Modsy founder Shanna Tellerman; courtesy Modsy
Modsy founder Shanna Tellerman; courtesy Modsy

It’s the latest news to come out of the partnership, which first began via a pilot program last summer, wherein the Chicago-based home furnishings retailer was the first to sign on to Modsy’s concept. The result is the Crate Design Studio 3-D Room Designer, now available to customers online and in stores.

“Shopping for the home is a deeply personal experience, and we want our customers to have confidence that the furniture they’re investing in is perfect, in every sense of the word,” said Joan King, vice president, e-commerce, at Crate & Barrel. “We’re constantly looking at ways to enhance the shopping experience—whether in-store or online—and we’re thrilled to partner with an innovative company like Modsy to help us bring that layer of visual reassurance that customers can’t get anywhere else.”

The store’s Premium Design Services package also includes advice from a “design expert,” a mood board, a 2-D floor plan, and optional in-home consultation. CB2, a division of Crate & Barrel, also uses Modsy to fuel its online design services program; that program offers access to a Modsy “style adviser” as well as a 3-D visualization of their rooms styled with CB2 products.

“The Crate & Barrel Design Services program exemplifies what we believe is the future of furniture shopping, and we’re extremely proud to be a part of their vision,” said Shanna Tellerman, CEO of Modsy. “Crate & Barrel is known for their customer focus and ability to adapt to what customers need and want out of an engaging, end-to-end shopping experience. We are confident that our partnership continues to define that industry standard.”

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